Download the PDFGovDelivery Email and Digital Subscription Management
– Local Government Client Case Study
Client: Menlo Park, CA (www.menlopark.org)
Menlo Park, CA, uses email alerts to distribute information to citizens in order to advance the city's mission of proactive communication. GovDelivery® email Subscription Management met the city's need to communicate time-sensitive information to citizens quickly, efficiently, and in a cost-effective manner.
MENLO PARK'S NEEDS
- Communicate proactively and cost-effectively with residents.
- Decrease annual printing and postage costs associated with distributing the city's newsletter and activity guide.
Menlo Park selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated web pages.
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"This service is part of Menlo Park's on-going commitment to communicate quickly and efficiently with citizens on issues of importance. Many of our citizens use the Web frequently and are much more likely to check their email for important announcements than to visit our website."
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- Audrey Seymour Assistant City Manager, Menlo Park |
RESULTS
Since launching GovDelivery in July 2003 Menlo Park has:
- Generated more than 130,000 extra visits to the Menlo Park website.
- Sent more than 975,000 emails to 11,100+ subscribers.
- Reduced annual printing and postage costs by $68,000.
- Incorporated 160+ specific subscription items including:
- Activity Guide
- Bicycle Commission Agendas and Minutes
- Emergency Alerts
- Police Daily Logs
GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.
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