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GovDelivery is the world's leading government-to-citizen email communication solution
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Many government organizations have made targeted email communication a top priority. More specifically, government organizations are now leveraging the time, money, and energy they invest in their websites to provide citizens with email alerts expressly tailored to their interests.
Email communication is a powerful way to reach and engage your citizens with up-to-date information. However, to use email effectively, government organizations need to leverage communication systems designed specifically for public communication. Citizen communications must be relevant, timely, and highly targeted - something only a digital subscription management solution offer.
GovDelivery's Digital Subscription Management (DSM) is an automated system that uses email, wireless alerts or RSS to keep citizens informed when new information is available on topics of interest.
Topics of interest can cover a broad range depending on the level of government. Examples include: local emergencies, park events, council minutes, state/national program updates, news releases, and eNewsletters. It all depends on the level and the mission of the government entity using this type of communication.
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Digital Subscription Management has three valuable components:
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- User Subscription Management that offers a wide-range of topics as "subscription options" so your website visitors can select topics of specific interest to them.
- Automated Workflow that connect website updates to subscription options. The system monitors an organization's website for content updates and automatically sends email messages to citizen subscribers based on their personal preferences when new information is posted. This unique approach allows the subscription system to "piggyback" on the government entities current workflow process for keeping its website updated. In addition, automated workflow is flexible so that the government can manually target messages and e-newsletters even when website updates don't occur. Content can be delivered directly to the public through email or wireless alerts or citizens can be offered a link back to the website.
- Delivery Infrastructure that ensures rapid delivery of messages to the appropriate subscribers. Well-deployed DSM should maximize the number of emails that reach the inbox instead of the Spam filter.
To understand the value of a Digital Subscription Management, consider the newspaper industry. Publishers would not sell newspapers if they did not have ways to distribute their content to the public - via home delivery, sales kiosks, and online. The distribution channels a newspaper uses to reach its audience are just as important as the quality of its content. Similarly, with DSM the website acts as the "newspaper" and DSM is the electronic distribution mechanism for website content.
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"We were able to communicate with more citizens, more consistently than ever before. When we are dealing with something as serious as influenza, it is critical that we get information out in a timely manner so citizens can protect themselves - and the email alerts help us accomplish this."
John Stieger, Communications Director Minnesota Department of Health
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