Download the PDFGovDelivery Email and Digital Subscription Management
– State Government Client Case Study
Client: The Minnesota Department of Health (MDH) (www.health.state.mn.us)
The Minnesota Department of Health (MDH) is one of the top state health departments in the country. To further their mission to protect, maintain, and improve the health of all Minnesotans, MDH looked to email to keep citizens informed about critical health information. GovDelivery® email Subscription Management met the department's need to communicate time-sensitive information to citizens quickly and efficiently, while saving the department money.
MDH'S NEEDS
- Utilize email notifications to better communicate health-related information to state residents.
- Reduce printing and mailing costs on 10-15 specific newsletters that were costing the department several hundred thousand dollars per year.
- Provide website visitors with a single profile that lists all of their email notification choices.
Minnesota Department of Health selected GovDelivery, a web-based solution that increases government-to-citizen communication by monitoring websites for content updates and sending email proactively to alert subscribers to new information.
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"It's a great way to improve customer service and save money at the same time. We also hope it will help the general public become better informed about important public health issues."
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- John Stieger Communications Director, MDH |
RESULTS
Since launching GovDelivery in July 2004 Minnesota Department of Health has:
- Added more than 19,600 subscribers.
- Sent more than 4.4 million emails to subscribers.
- Offered website visitors the option to choose from 101 different subscription options.
- Incorporated specific subscription items including:
- Current Health Alerts
- Nursing Home Survey Reports
- Daily News Clips
- Waterline Quarterly Newsletter
- News Releases
GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.
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