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Case Study
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GovDelivery Email and Digital Subscription Management
Federal Client Case Study




Client: The U.S. Department of Labor (DOL) (www.dol.gov)
The U.S. Department of Labor (DOL) fosters and promotes the welfare of job seekers, wage earners, and retirees by improving their working conditions, advancing their opportunities for profitable employment, and protecting their retirement and health care benefits. The Department uses GovDelivery® email Subscription Management to communicate quickly, efficiently, and in a cost-effective manner with America's workers and retirees as directed by the President's E-Government Agenda.



DOL'S NEEDS
  1. Offer an enterprise-wide system where citizens can manage their email subscription preferences for all DOL agencies in one place.
  2. Organize and automate the dissemination of information.
  3. Reach the public more effectively by growing the subscriber base and offering updates on more topics by subscription.
  4. Deploy in less than 30 days with minimal staff commitment and no software or hardware installation.
SOLUTION
The U.S. Department of Labor selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated webpages.



The Department of Labor sent hundreds of thousands of critical emails to citizens about Hurricanes Katrina and Rita and the West Virginia Sago mine accident to keep them updated on recovery efforts.



RESULTS
Since launching GovDelivery in August 2004 DOL has:
  • Sent more than 34 million emails to more than 184,000 subscribers.
  • Implemented GovDelivery with no additional hardware, software, or staff required.
  • Deployed GovDelivery in less than 15 days.
  • Achieved an average of 32 subscriptions per subscriber.
  • Implemented GovDelivery on its Intranet.
  • Incorporated more than 1,400 specific subscription items across many agencies. Subscription options include:
    • Employment Law Guide
    • Proposed Legislation
    • The Labor Advocate
    • Audio News Releases


GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.

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