At last week's CES, Cisco introduced a new social networking platform called EOS. Can the platform, which is aimed at media and entertainment companies, benefit small- and midmarket companies as well?As if there weren’t enough online social networking platforms
gunning for your attention these days, Cisco Systems announced on
Wednesday Eos, or Entertainment Operating System, aimed at helping
media and entertainment companies to create, manage and grow online
communities around their content.
Cisco says by delivering the Eos platform as a software-as-a-service
(SAAS) product, it allows media companies to focus their limited
resources on building compelling consumer experiences, rather than on
the cost and complexity of building and maintaining their own Web
platform. For small and medium-size businesses (SMB) owners, this
announcement should serve as another signal that social networking,
primarily social networks that serve to enhance your customers’
experience, is of major importance.
"Cisco believes that the network is the platform for a new generation
of compelling consumer experiences that are more social, personal and
visual," Cisco’s senior vice president and general manager of media
solutions Dan Scheinman said in a prepared statement. "Cisco Eos
leverages the power of the human network and enables media and
entertainment companies to complement other online channels with an
interactive, community-driven experience in their own branding.”
Scheinman said Eos gives companies the opportunity to deepen
the relationship online audiences have with the content they love, and
presumably with the content distributor as well. While Cisco touted
large corporations such as Warner Music Group as being benefited by
this technology, the announcement of Eos is another development that
suggests companies, enterprise or at the midmarket level, need to have
a focused strategy around social networking.
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