Feature Story

High Five

January 13, 2009 - Hundreds of millions of people are using social networking sites to express identity, establish affinities and unleash their creativity, and five out of the five fastest growing social networking sites are running on Sun technology. This new social ecosystem is as rich and diverse as the individuals defining it, and Sun technology is its most important foundation.


This Sun-Powered Network is Growing -- Fast

People in these networks are reaching across borders, languages, and generations to weave a unique social networking fabric that has the first person at the epicenter. The network of this Web is the common thread that binds an array of social networks that is powered by Sun.

While all social networks are growing, the top 5 fastest growing social networking sites are experiencing explosive growth -- connections are being made with a pace and intensity that even challenges the movement of electrons, and these companies rely on Sun to power that growth.


LinkedIn

Nearly 34 million professionals get connected, stay connected and learn about business opportunities every day on LinkedIn, the most successful business networking site on the Web.

From its inception, LinkedIn has used Sun technology and infrastructure. Sun Professional Services ensure the database infrastructure serves its demanding user base with near-instant response time. LinkedIn also uses Sun CoolThreads-based servers to maximize data throughput.

Get All the Details About LinkedIn


Fotolog

Fotolog is the world's leading photo blogging site and one of the world's largest social networking sites, making a social triangle of photo blogging, photo sharing and social networking. It has 16 million members and sees traffic spike to 155 million page views daily with 450+ million photos.

Fotolog relies on Sun's ability to scale databases, leveraging Sun hardware, Solaris 10, MySQL and more. Farhan Mashraqi, Director of Database Infrastructure for Fotolog shares the details.

Watch the Video

Get All the Details About Fotolog


Happily Ever After

One in five US couples that married in 2006 and 2007 met online, according to a Harris Interactive survey of 10,000+ couples. eHarmony is the Internet's #1 trusted relationship service and the only site dedicated to building the relationships of both singles and married couples.

eHarmony chose Sun x64 servers to improve the performance of its Website and Internet services, but also because they needed to reduce power consumption.

This technology story has a happy ending too --eHarmony's business results :

  • 3X improvement in server performance in same space and power footprint
  • Reduced power consumption 40% compared to legacy servers
  • In combination with database upgrade, shaved one second off page load times
  • Established scalable infrastructure for growth

Get All the Details About eHarmony

Powering the Web 2.0 Experience

The next generation of network experiences -- the phenomenon that industry insiders like to call Web 2.0 -- are built on Sun technology and by the hundreds of millions, consumers that are using the network to become informed and entertained in entirely new ways.

And, it's a global phenomenon.

China Shares Videos at 6.cn

In China, 6.cn is a successful Web 2.0 and video sharing platform committed to becoming the leading new media site serving mainland China and the global Chinese community. 6.cn has 10 million visitors, 10 million independent IP addresses and 100 million page views every day.

6.cn ranks number one among all Chinese video Web sites and number three in a global context. By the tens of millions, people are coming to sites like 6.cn to share their perspective, and tell their stories.

Get All the Details About 6.cn

Sharing Talent

The Web 2.0 movement is helping independent musicians find an audience for their talent. OurStage.com is the hottest place to be for up-and-coming independent musicians. Sun powers OurStage with an OpenSolaris/ZFS solution.

Get All the Details About OurStage

When it comes to music, Last.fm is breaking glass. Last.fm is a free global music website that offers music fans millions of tracks in every genre for free on-demand and radio streaming. Its 25 million users worldwide can also share their music preferences by linking their media player to the Last.fm database.

As a result, Last.fm can intelligently recommend songs, artists, local concerts, and even introduce members to one another. The company -- which relies on a Sun solution at its core -- is based in London and was acquired by CBS in May 2007.

» Listen to Mike Broadbill, director of technical operations talk about Sun and Last.fm.

Get All the Details About Last.fm

Web 2.0 Reinvention

Traditional media companies are also re-inventing themselves to find new ways to communicate and entertain using the network. The NBC Olympics brought China to the world during the historic Beijing Games by using the network to re-define how we experience the Olympics.

» Listen to Dan Hogan, vice president of technology for NBC Sports and Olympics, talks about Sun and NBCOlympics.

Get All the Details About NBCOlympics

Emerging Social Ecosystems

Whether they're the social networking sites or Web 2.0 experiences that are changing the way we learn and entertain, there's a common theme underlying this whole new era. That them is participation and interaction between individuals and groups of individuals across the entire spectrum of the World-Wide Web. In fact, World-Wide has taken on a whole new meaning with Web 2.0, because physical location is even less important in today's Web than it ever was before. However you want to describe this new set of phenomena, it's all anchored by the technology that enables it.

 
  
 

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