The Mushroom Council
Research and
Information Website
December 2008 Industry News
Mushrooms have arrived!
In the January issue of Shape magazine, mushrooms were highlighted along with broccoli as containing compounds that may enhance the immune system. The position was supported with a quote from Dr. Wu stating that “Mushrooms contain polysaccharides, compounds that may enhance the immune system’s pathogen-killing activity.”
To view the full article click here.
SHIPMENT SUMMARY
Mushroom Council First Handler Reports (millions of pounds; totals may not match due to rounding).
Current Charts
|
Sep-08
|
Sep-07
|
% change
|
YTD 08
|
YTD 07
|
% change
|
Total Shipments
|
60.68
|
60.65
|
0.06
|
555.26
|
560.96
|
-1.02
|
Domestic Shipments
|
54.51
|
55.14
|
-1.15
|
493.75
|
501.40
|
-1.53
|
PA
|
30.64
|
30.26
|
1.24
|
285.59
|
288.28
|
-0.93
|
CA
|
10.80
|
10.25
|
5.29
|
92.34
|
89.45
|
3.23
|
Rest of US
|
13.08
|
14.63
|
-10.59
|
115.76
|
123.68
|
-6.41
|
Imports
|
6.17
|
5.50
|
12.14
|
61.51
|
59.55
|
3.28
|
COUNCIL UPDATE
MARKETING SUMMARY
TOTAL IMPRESSIONS/PLACEMENTS TO DATE:
November impressions overview:
Program
|
November 2008
Impressions
|
Total Year Impressions
|
% of
Annual Goal
|
% of
Last Year Same Time Period
|
% of Total
Mushroom
News
|
Consumer/Nutrition
|
37,961,782
|
748,622,917
|
187%
|
69%
|
42%
|
Foodservice
|
75,000
|
6,029,169
|
224%
|
15%
|
|
Retail
|
49,664
|
2,385,879
|
149%
|
N/A
(Nov 2007 = 0)
|
|
In November, Mushroom Council placements represented an average of 42 percent of total mushroom news, which is above the norm of 25 percent or less during a period of reactive outreach. For a full media update click here.
Men’s Fitness online discussed several key benefits of mushrooms, including potassium, selenium, low fat/low in calories, immunity and more in the article, “Types of mushrooms: Mushrooms 101”.
On the Foodservice front:
On the Retail front:
Today is Tuesday, December 16, 2008. This cube contains data through 2008/10/26.
|
||||||||
[All Geographies][All Products][All Forms][All Organic][All Pkg Sizes][All UPC/Codes][All Pkg Types][Last 4-13-26-52 Wks]Pounds
|
||||||||
Pounds
as values |
Last 4 Wks, Curr Yr
|
Last 4 Wks % Chg, Yr-to-Yr
|
Last 13 Wks, Curr Yr
|
Last 13 Wks % Chg, Yr-to-Yr
|
Last 26 Wks, Curr Yr
|
Last 26 Wks % Chg, Yr-to-Yr
|
Last 52 Wks, Curr Yr
|
Last 52 Wks % Chg, Yr-to-Yr
|
California
|
1,808,702
|
-0.43%
|
5,792,359
|
4.34%
|
11,500,720
|
2.73%
|
24,291,165
|
3.44%
|
Great Lakes
|
1,880,745
|
-3.23%
|
6,186,707
|
-0.25%
|
13,173,689
|
6.94%
|
26,530,846
|
7.22%
|
Midsouth
|
1,203,516
|
0.65%
|
3,891,782
|
-0.01%
|
7,947,350
|
2.09%
|
16,643,781
|
1.83%
|
Mountain
|
932,588
|
3.11%
|
2,927,404
|
-1.74%
|
5,993,867
|
-1.59%
|
12,606,598
|
-0.89%
|
Northeast
|
3,164,339
|
4.03%
|
9,789,400
|
1.83%
|
19,968,050
|
3.45%
|
43,636,102
|
4.03%
|
Pacific Northwest
|
651,047
|
2.40%
|
2,045,082
|
1.28%
|
4,245,945
|
1.68%
|
8,793,539
|
1.87%
|
Plains
|
821,708
|
-8.16%
|
2,666,238
|
-4.29%
|
5,383,911
|
-4.00%
|
11,163,168
|
-5.73%
|
South Central
|
831,301
|
-9.79%
|
2,737,239
|
-7.64%
|
5,627,043
|
-5.06%
|
11,895,289
|
-4.56%
|
Southeast
|
1,847,182
|
2.20%
|
6,153,135
|
0.65%
|
12,152,255
|
0.12%
|
26,199,600
|
1.43%
|
Total U.S.
|
13,141,128
|
-0.16%
|
42,189,345
|
0.16%
|
85,992,832
|
1.72%
|
181,760,086
|
2.11%
|
This web site is paid for by the Mushroom Promotion, Research and Consumer Information Act of 1990. This act allows commercial producers of fresh mushrooms the right to orderly collect assessments on domestic and imported fresh mushrooms. These funds are then used for the purpose of strengthening the mushroom industry's position in the marketplace, maintaining and expanding existing markets for mushrooms, and developing new markets and uses for fresh mushrooms.
© Copyright 2007
Mushroom Council
2880 Zanker Road, Suite 203
San Jose, CA 95134
408-432-7210
408-432-7213 (fax)