Worldwide Attention on Nova Scotia

People have been talking about Nova Scotia.
Our innovative minds, creative businesses and balanced quality of life.  Nova Scotia Come to life launched the Pomegranate Phone campaign on September 30th.  The campaign was launched to get people thinking and talking about Nova Scotia in a new and positive way. So how do we do that?  It is becoming increasingly hard to stand out from the clutter these days and get people's attention.

But the Pomegranate Phone caught the eye of thousands of gadget-hungry people worldwide.  But, more importantly, the campaign hooked hundreds of thousands of people and then took the opportunity to introduce them to a place that offers everything you need to have a better life!  That place is Nova Scotia.

Since its launch, the pomegranate phone website has recorded more than 560,000 visits from 193 countries!  The majority of those visitors are checking out the Nova Scotia portion of the site, too.

Happy New Year!

2008 was a busy year in Nova Scotia and the number of businesses, associations and community organizations that signed on to support the Come to life initiative promise great potential for 2009. Nova Scotia Come to life hosted seven events over the past year that attracted more than 200 new charter members from Yarmouth to Sydney to act as ambassadors and spread the word that Nova Scotia is a great place to life, work, study, invest, visit and more. As we move into 2009 Come to life looks forward to working with all of our 317 partners to share Nova Scotia's story with the world.

In 2008, three “Celebration of Success in Nova Scotia” events reinvented the gala dinner by inviting business and community leaders from the Yarmouth, Antigonish and Sydney areas to enjoy exceptional nights of homegrown Nova Scotian food, entertainment and community building. During these events the sense of pride and confidence in the advantages of working together was palpable as established entrepreneurs and innovators mixed, mingled and made connections. This is the energy that Come to life works to harness.  

Other charter signing events in Truro and Halifax this past year welcomed businesses and organizations as charter members from the health, education, IT, bioscience, finance and other sectors. Come to life charter members pledge to support the initiative and are ambassadors for Nova Scotia. Take some time and visit http://www.novascotialife.com/chartermembers to learn more about our growing list of supporters.

If you haven’t already, take a minute and sign up for the Friends of Nova Scotia email newsletter, an easy way stay connected with Nova Scotia. And if you’re a Facebook user, join the Nova Scotia Come to life Facebook group. Invite your friends, share your photos or introduce a topic in the discussion forums. Stay tuned for more from Nova Scotia Come to life in the new year.

A Lasting Tradition

Nova Scotia was front and centre on the Boston Common December 4th, as the city celebrated the Holiday season with the offical lighting of a Nova Scotia Christmas tree.

It is an annual tradition to thank the City of Boston for their assistance following the destructive force of the Halifax Explosion in 1917.

"The people of Boston came to the aid of Nova Scotia back in 1917, after the devastation of the Halifax Explosion. It was an act of kindness that helped thousands," said Judy Streatch, minister responsible for Nova Scotia "Come to life", on behalf of Premier Rodney MacDonald.   "Nova Scotians will never forget that heart-felt aid. That's why we come here every December offering a small token, but a rather big tree, as gratitude for that kindness."