Best practices for the mushroom category. Click here to view a summary of the Council's category management program research.
In 2003-2004, the Council worked with the Perishables Group and Sensitech to study the cold chain for fresh mushrooms to discover how quality was being affected at various points in the distribution channel.
Overall Conclusions from the Council's Cold Chain Management Study
Significant gains in both sales volume and overall consumer satisfaction can be achieved by:
In-Store Handling of Mushrooms
Click here to review the complete version of the Cold Chain Study.
© Copyright 2007
Mushroom Council
2880 Zanker Road, Suite 203
San Jose, CA 95134
408-432-7210
408-432-7213 (fax)