ITS America's Strategic Plan
The Intelligent Transportation Society of America (ITS America) was established in 1991 as a not-for-profit organization to foster the use of advanced technologies in surface transportation systems. We are the leading advocate for technologies that improve the safety, security and efficiency of the nation's surface transportation system. The formation of ITS America was motivated by the recognition that while numerous existing organizations were actively involved in transportation issues, no single organization existed to focus exclusive attention on emerging technologies. Our members include private corporations, public agencies, and academic institutions involved in the research, development and design of Intelligent Transportation Systems (ITS) technologies to enhance safety, increase mobility, and sustain the environment. MISSIONTo be proactive leaders for all ITS stakeholders promoting collaboration and networking in research, development and design of ITS technologies to accelerate their deployment and sustain the environment.
VISIONHelp save lives, time and money and sustain the environment through broad deployment of interoperable ITS technologies.
GUIDING PRINCIPLES· Our members are our highest priority. They are the focus of everything we do.
· Provide maximum value for our members and affiliates in other countries through enhanced interactions between the public and private sectors.
· Be the preeminent future-thinking organization for ITS.
· Be the ITS resource for political leaders, public agencies and the business community.
· Support technology for a multimodal surface transportation system that is environmentally, financially and socially sustainable.
· Apply the highest standards of integrity and excellence to all of our practices and relationships.
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