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Marketing Management (23)

Looking for the right Wiley title for your course? View Wiley Marketing titles for Higher Education.
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Wiley Titles in Marketing Management

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Advanced Brand Management: From Vision to Valuation
by Paul Temporal
April 2002, Hardcover
US $34.95 Add to Cart
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
November 2006, Hardcover, Jossey-Bass (E-Book also available)
US $27.95 Add to Cart
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Basic Marketing Management, 2nd Edition
by Douglas J. Dalrymple, Leonard J. Parsons
February 2000, Paperback
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Big M, little m Marketing: New Strategies for a New Asia
by David Ketchum
October 2003, Hardcover
US $34.95 Add to Cart
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Brand Management 101: 101 Lessons from Real-World Marketing
by Mainak Dhar
May 2007, Paperback
US $19.95 Add to Cart
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Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
by David Taylor
April 2004, Hardcover (E-Book also available)
US $60.00 Add to Cart
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Bringing Technology to Market: Trends, Cases, Solutions
by Olaf Plötner (Editor), Robert E. Spekman (Editor)
June 2007, Hardcover
US $85.00 Add to Cart
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Building Brand Identity: A Strategy for Success in a Hostile Marketplace
by Lynn B. Upshaw
June 1995, Hardcover
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The Business Marketing Course: Managing in Complex Networks, 2nd Edition
by David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
October 2006, Paperback
US $60.00 Add to Cart
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The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
by Judy Allen
August 2002, Hardcover
US $34.95 Add to Cart
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Creative Product Design: A Practical Guide to Requirements Capture Management
by Margaret Bruce, Rachel Cooper
February 2001, Hardcover
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Customer Management Excellence
by Mike Faulkner
December 2002, Hardcover (E-Book also available)
US $90.00 Add to Cart
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Developing Sourcing Capabilities: Creating Strategic Change in Purchasing and Supply Management
by Bj”rn Axelsson, Frank Rozemeijer, Finn Wynstra
September 2005, Paperback
US $75.00 Add to Cart
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The Five Most Important Questions You Will Ever Ask About Your Organization
by Peter F. Drucker, Leader to Leader Institute (Formerly The Drucker Foundation) (Editor)
April 2008, Paperback, Jossey-Bass
US $14.95 Add to Cart
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The Global Airline Industry
by Peter Belobaba (Editor), Amedeo Odoni (Co-Editor), Cynthia Barnhart (Co-Editor)
June 2009, Hardcover
US $125.00 Add to Cart
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The Green Marketing Manifesto
by John Grant
January 2008, Hardcover
US $29.95 Add to Cart
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Marketing Management: The Big Picture, 2nd Edition
by C. Nordhielm
September 2005, Paperback
US $44.95 Add to Cart
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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw, Earl L. Taylor
September 2000, Hardcover
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Organic Growth: Cost-Effective Business Expansion from Within
by Jean Frédéric Mognetti
July 2002, Hardcover (E-Book also available)
US $85.00 Add to Cart
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Quantitative Analysis in Marketing Management
by Luiz Moutinho, Mark Goode, Fiona Davies
May 2000, Paperback
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