Small Farm Today Home
The Original How-to Magazine of Alternative and Traditional Crops and Livestock, Direct Marketing, and Rural Living—Est. 1984


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About Us

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17th National Small Farm
Trade Show & Conference

November 5-7, 2009
• Audio tapes from past seminars & short courses


Comments or questions
about Small Farm Today


Small Farm Today®
3903 W Ridge Trail Rd
Clark MO 65243-9525
573-687-3525
(call for fax number)
800-633-2535
smallfarm@socket.net
http://www.smallfarmtoday.com

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© 2008 Missouri Farm Publishing Inc.
About Us

History and Philosophy
Small Farm Today® was founded by a small farmer in central Missouri in 1984, and is dedicated to the preservation and promotion of small farming, rural living, sustainability, community, and agripreneurship. It is published on a farm, by a farmer, for farmers. Most of our readers are full- or part-time small family farmers, and many are using alternatives, such as growing high-value crops, raising unusual livestock, and direct marketing their products to bring in more income. Readers are extremely loyal—most read the magazine from cover to cover, including advertising, and pass the magazine along to neighbors, friends, and relatives.

Importance and Definition of Small Farms
Small Farm Today® defines a small farm as a farm that is 179 acres or less in size, or earns $50,000 or less in gross income per year. This definition is based on data from the Bureau of Census and USDA Census (1987-1997), results of the Small Farm Today® magazine survey of readers (1993-1998), and data from the New Farm Committee of the University of Missouri and Lincoln University (1989).
Farms in the U.S.

 
Gross Income per Year*

Number  % of Total    $ (billions)  % of Total 
Small Farms  1,513,018  79.1%    52.369  26.6% 
All Other Farms  398,841  20.9%    144.496  73.4% 

Total  1,911,859  100.0%    196.865  100.0% 
*Due to the method of averaging income brackets, gross income may be slightly skewed in favor of All Other Farms.

Circulation and Printing
Originally a 12-page newsletter, started in 1984 as Missouri Farm with 40 subscribers, the publication soon grew into a full-size magazine. In 1992, we became nationally known as Small Farm Today®, and is a bimonthly (six issues per year) publication with 64+ pages. Circulation: 12,000 copies printed / 29,600 readers (including paid subscribers, newsstand sales, and controlled circulation). The format is three columns and each column measures 2-1/4” wide. Offset printing is used on non-glossy paper stock using soy ink and the magazines are saddle stitched.

Other Activities
We sponsor the National Small Farm Trade Show & Conference in Columbia, Missouri, each November. This is the largest annual small farm show in the United States!

Staff 
Publisher/Editor/Farmer:Ronald E. Macher 
Managing Editor:Paul Berg 
Business Manager:Joanne Macher 
Webmaster/Editorial Assistant:Rebecca DeCourley 
Contributing Columnists: Kelly Klober—Small Acreage Management
John Ikerd—Sustaining People Through Ag 
Advertising Sales: Jeff Macher