The Winter Festival of Runs on Saipan tomorrow, Jan. 17, has both athletes and international media running, as five Japanese and Korea media outlets arrive to cover the event, bringing over $140,000 in additional exposure value for the Northern Mariana Islands.
Body +, a monthly magazine in Japan targeting men and women in their 20s and 40s, arrived early yesterday morning, Jan. 15, to prepare a six-page feature for their February 2009 edition. The magazine will reach 70,000 readers with an article exploring Saipan from the angle of sports, beauty and health. In addition to the Saipan marathon, the article will also feature hotels, spas, and local food.
Representatives of Running Style, a bi-monthly magazine reaching 100,000 readers of the same target market in Japan, also arrived yesterday. Their March 2009 edition will seek to convey “the message of excitement of running” and will introduce the running event, provide running “how tos” and introduce running fashion through the Saipan marathon experience. Along with the event feature, Running Style will also cover spas, hotels, and local foods in Saipan.
Japan newspaper Nikkan Sports and two Korean newspapers will arrive today, Jan. 16.
Munhwa Ilbo (or “daily newspaper” in Korean) is sending reporter Byong-KiMin on assignment to report on the races. With a circulation of 500,000, Munhwa Ilbo is the only evening newspaper among the daily newspapers with nationwide circulation. Primary readers consist of well-educated collage graduates and white-collar workers.
Sports Seoul, one of the major sports dailies in Korea targeting young males in their late teens to mid-20s, is sending reporter Jung-Ran Kim to cover the festival. Sports Seoul has a daily circulation of 350,000 nationwide.
With the help of tour company Hana Tour, the reporters from Korea will also take time to cover and report on the excellent attractions to be found here. In addition to a full tour of the facilities at their Pacific Islands Club Saipan lodgings, the reporters will enjoy an island tour, a monster truck extreme off-road adventure through Saipan's jungle, an evening of shopping at DFS, and a choice of bottom fishing or a tour of picturesque Managaha Island.
“The Winter Festival of Runs is another excellent opportunity for international media to visit the Northern Mariana Islands and find out we have to offer as a travel destination,” said MVA managing director Perry Tenorio. “Media coverage is an important part of the event's success, and we welcome visiting media just as we welcome our competitors.”
The Winter Festival of Runs has already registered over 400 competitors for the full Saipan Marathon (42.195 km), a half marathon (21.079 km) and a 10k fun run along Saipan's tropical and scenic roadways. (MVA)
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Parking closed for Winter Festival of Runs
In support of the Winter Festival of Runs set for tomorrow, Jan. 17, roadside parking in Garapan will be closed on the outer southbound lane from the Department of Public Safety sub-station south to Joeten Hafa Adai Shopping Center from 3am to 12pm. DPS will be monitoring traffic and enforcing the no-parking zone during the event. The public's cooperation is appreciated.
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