Bovox Co. Trademark

The advertising poster reads, "an essence of beef makes real strength" and suggests one possible application. This type of advertising poster was popular for a variety of products sold to the public. Tonics and patent medicines were among the popular items sold then, and today, as the result of eye catching advertising.

After the Civil War, advances were made in printing technologies and there was emergence of local and regional brands of consumer goods. The concept of a consumer culture was shaping the methods of bringing advertising to the buyer. This form of poster was popular and served as the beginning of what became outdoor advertising. As the technology improved, larger and more colorful signs emerged and became the billboards that continue to play a large role in the overall advertising strategies of the twenty-first century.

Medium : 1 print (poster) : lithograph, color

Created/Published : 1895

Creator : Not attributed

Housed in the Prints and Photographs Division of the Library of Congress

Availability: Usually ships in one week

Product #: cph3f05740