The Arizona Memorial Museum Association (AMMA) is a non-profit organization dedicated to financially supporting National Park Service (NPS) educational and interpretive initiatives throughout the Pacific region. Chief among AMMA's revenue resources are its bookstores. Through the sale of books, posters, DVDs and other products pertaining to WWII in the Pacific, AMMA generates income which it can then allocate to crucial interpretive projects and as direct aid to the National Park Service.