Related research

Market Research - rBST/organic milk

How Consumers Value rBST-free and Organic Milk in the Marketplace

The US food sector is expanding in terms of new products being introduced and new innovations to current products that are being made available. Organic and genetically modified foods are leading the way in changing the choices available to consumers. This study investigates consumer preferences for rBST-free milk, organic milk, and unlabeled milk and their willingness to pay for these three types of milk in the marketplace.

For more information, see:

• The Market for rBST-free and Organic Milk
  Wisconsin Family Farm Facts No. 18, July, 2003 [40 KB]
• Market Structure and Consumer Valuation in the rBST-free and Organic Milk Markets
  Paper prepared for presentation at the American Economics Association Annual Meeting, Montreal, Canada, July 27-30, 2003

The Market for rBST-free and Organic Milk

This study investigates the average milk price sand market shares for rBST-free, organic, and unlabeled milk. It also provides a breakdown of US retail fluid milk market by these three types.

For more information, see:

• How Consumers Value rBST-free and Organic Milk in the Marketplace
  Wisconsin Family Farm Facts No. 19, July, 2003 [49 KB]
• Market Structure and Consumer Valuation in the rBST-free and Organic Milk Markets
  Paper prepared for presentation at the American Economics Association Annual Meeting, Montreal, Canada, July 27-30, 2003