Amid New Development, Road Retains “Sense of Place” on Maryland's Eastern Shore

September 2006 -- On any given afternoon, thousands of cars and trucks speed along Route 301 on Maryland's upper Eastern Shore, rolling past forests, rivers and soybean fields on their way north to Delaware or south to the Bay Bridge.

Staff with Adkins Arboretum hope motorists will soon travel on Route 301 for another reason: to see the road itself.

Since early 2002, the Arboretum has been leading the Eastern Shoreway Alliance, a partnership of local organizations and individuals interested in conserving the rural character of this well-traveled road. The group's mission is to protect the stretch of Route 301 between Queenstown, Maryland, and the Maryland/Delaware state line from the development and urbanization threatening many of the Eastern Shore's most scenic areas.

“We want to preserve a sense of place, so you know where you are in the world,” said Ellie Altman, executive director of Adkins Arboretum and co-chair of the Eastern Shoreway Alliance. Much of that “sense of place” has already been lost around the Bay region, as chain restaurants and retail stores make once-unique towns look like any other place in the United States.

Take a drive north on the Eastern Shoreway—the name the Alliance has chosen for Route 301—into Delaware, and the threat becomes a reality. New homes, stores, hotels and restaurants sit atop land where corn and soybeans grew just a few years ago. Bulldozers and “land for sale” signs along the road indicate that more development is on its way.

This type of development is not unique to Delaware. Across the Bay watershed—and the country—new construction is concentrated along existing major roads. While roads are necessary to modern life, they are often gateways to development and the first places where gas stations and strip malls pop up.

Back on the Maryland portion of Route 301, the scene is much closer to the traditional image of rural Delmarva. Volunteers with the Arboretum have been working hard to protect this landscape by removing invasive plants and restoring meadows along the road. Dozens of signs mark these areas, which soak up excess runoff and provide habitat for beneficial birds, bugs and butterflies.

With the addition of these meadows, the Eastern Shoreway now acts as a “linear arboretum” where travelers can see some of the Eastern Shore's native plants and flowers outside of Adkins' 400-acre facility in Ridgely, Maryland, according to Altman.

Through its Web site, the Eastern Shoreway Alliance has marketed the road as a travel destination for tourists from Baltimore, Philadelphia and Washington, D.C. And next year, one of the group's biggest goals will be achieved when the Eastern Shoreway is printed in the Maryland State Highway Administration's Scenic Byways Guide, one of the few high-speed roads with this designation.

“Normally you think of scenic byways as back roads, not highways,” said Altman. “Highways can—and should—be beautiful, too.”

From the beginning, the State Highway Administration has been a willing participant in this project. The Eastern Shoreway Alliance is working with the agency to reduce mowing along the highway and put up signs at the crossings of the Chester and Sassafras rivers, two Bay tributaries. The group also wants to add literature on the road's significance to the highway's welcome center.

The effort isn't perfect. Billboards along a few areas of the road advertise politicians, available land and car insurance companies. While encroaching development can't be stopped entirely, the Eastern Shoreway Alliance hopes that future structures can be built in a way that does not harm the road's natural scenery.

Most importantly, the group has managed to garner support and build a sense of urgency among the area's residents to protect the land along this “beautiful highway.”

“People think it will be here forever,” said Altman of the road and its unspoiled scenery. “We want to interpret, protect and restore the road's environment and show travelers that you can have development that fits in with nature.”