American Journal of Botany - 2009 Display Advertising
Rates
| BLACK & WHITE |
1X |
3X |
6X |
12X |
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Full Page |
$475 |
$465 |
$445 |
$395 |
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Half Page |
$295 |
$285 |
$265 |
$225 |
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Quarter Page |
$250 |
$240 |
$220 |
$180 |
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| COLOR
RATES |
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Standard Color per Page (B/W rate +) |
$455 |
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Matched Color per Page (B/W rate +) |
$495 |
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3/Color & 4/Color (B/W rate +) |
$695 |
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SPECIAL POSITION - Inside Back Cover (4/Color) |
$ 1,295 |
$ 1,275 |
$ 1,255 |
$ 1,195 |
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SPECIAL POSITION - Outside Back Cover (4/Color) |
$ 1,495 |
$ 1,475 |
$ 1,455 |
$ 1,395 |
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| All Ads include rotating banner space on the
American Journal of Botany website
(including links to your website/products). Please contact the Botanical
Society of America Webmaster for further information. |
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| INSERTS |
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2-Page Insert: 2x B&W earned rate |
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4-Page Insert: 4x B&W earned rate |
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| POSITION ANNOUNCEMENTS |
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All classified ads and position announcements will be placed
in a 1/4, 1/2, or full page space depending on size. Typesetting is free
and proofs will be sent prior to printing for approval. |
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| LAYOUT/DESIGN SERVICE AVAILABLE |
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| AD SIZES |
Non-Bleed |
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Bleed |
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Width |
Height |
Width |
Height |
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Full Page |
7" |
10" |
8 3/4" |
11 1/4" |
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Half Page Horizontal |
7" |
5" |
8 3/4" |
5 1/2" |
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Half Page Vertical |
3 1/2" |
10" |
4 1/4" |
11 1/4" |
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Quarter Page |
3 1/2" |
4 7/8" |
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| WEB BANNER AD SPECIFICATIONS |
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- Screen size: 220 pixels wide X 40 pixels high
- File format: Interlaced, nontransparent, gif (name
must end in ".gif")
- File size: 20k maximum (ideally, less than 10k)
- Bit depth: 5-bit color maximum
- ALT text: A very short (fewer than 5 words) description
of the ad for people who have image-loading turned off or are using
a browser that does not display images.
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Frequency: Monthly with the mail date being
on or around the first of each month. |
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Closing Date: Please submit your materials
to Allen Press 30 working days (6 weeks) prior to the first of the month
in which you wish to place your advertisement. |
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Policy on Placement of Advertising: Advertising
preceeds and follows the editorial section. |
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Agency Commission: 15% to recognized agencies.
Color charges and positioning charges are commissionable. Advertiser is
responsible for payment to agency. |
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Trim Size: Journal trims 1/8” off
top, bottom, and outside edge. Final trim size of publication is 8 1/2”
x 11”. Live matter should be a minimum of 1/2” inside trimmed
edges, and a minimum of 1/2” should be allowed for the bind. |
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Binding: Permanent |
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Paper Stock: Inside Pages: 60 lb gloss,
Covers: 100 lb coated |
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Insert Requirements: All inserts must be
furnished printed, folded, and ready for binding. Inserts must be folded
to 8 3/8” by 11 1/8”. Folded inserts will be placed between
signatures. |
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Halftone Screen: 133-150 line screens are
acceptable. |
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Resolution: Graphics should be a minimum
of 350 dots per inch (dpi). |
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Compression: Large files should be compressed
with Stuffit or WinZip if possible. |
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Fonts: Include the screen and printer font
files for any text. PC or Macintosh versions of Adobe PostScript fonts
should be used. Do NOT use True Type fonts. Do NOT use system “bitmap”
fonts. |
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Formats: We accept TIFF or EPS format for
both Macintosh and PC platforms. We also accept files in the following
Native Application File Formats: Adobe Acrobat (.pdf) (use Press settings
under Job Options), Adobe Photoshop (.psd), Illustrator (.ai), Macromedia
FreeHand (.fh), Corel Draw (.cdr), Canvas (.cvs), PowerPoint (.ppt), InDesign
(.id), Pagemaker (.pmd), and QuarkXPress (.qxd). |
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Data Transfer: We can accept the following
media: Macintosh/PC Platforms - DVD and CD_ROM.
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General: Advertisers and advertising agencies
are responsible for all content of advertisement printed and assume responsibility
for any claims arising from ads and made against the publisher. We reserve
the right to refuse any advertising we deem as inappropriate. |
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| If you are serious about reaching the plant
science community, take the time to explore the advertising
options offered to BSA Corporate Members
(click here). |
| CONTACT |
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William Dahl
Advertising Office
Botanical Society of America
4475 Castleman Avenue
St. Louis, MO 63110
314-577-9566
Fax: 314-577-9515
wdahl@botany.org
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SUSTAINABLE