Text Size: A+| A-| A   |   Text Only Site   |   Accessibility
Oregon agriculture wheat image
Regional and national market development
...the next step regional and national market development
Services and activities
...the next step regional and national market development
The ADMD works in targeted regional and national markets to provide opportunities for Oregon growers and processors. Oregon's relatively small population can only consume part of what the state's agricultural industry produces, so markets beyond our borders are critical. Best estimates are that at least 85% of Oregon's total agricultural production is sold to customers outside of the state.
 
Regional and national markets are often the logical "next step" for producers that have established good local markets but want to grow. Regional markets offer a logistical advantage of proximity, as well as a familiarity of the range of products that Oregon produces. Moving into national markets offers larger population centers and the efficiencies related to the economies of scale. National markets also offer producers of niche products to reach larger segments and grow sales.
 
Our program of work provides product introduction and market access for small to medium size companies wanting to place their agricultural products into both regional and national distribution.
 
Generally the program targets wholesale food service and specialty consumer ready product sectors at appropriate trade show venues. These venues provide cost effective access to targeted wholesale buyers in the United States. We have found that targeting wholesale buyers affords the best long-term opportunity for reasonable market entry and access.

Services and activities
  • National & Regional Oregon product showcases
  • Targeted National & Regional food and food service trade shows
  • Market research and feasibility studies
  • Consultation on next step strategies of Oregon producers and processors
  • Buyer introductions

 
Page updated: December 24, 2007

Get Adobe Acrobat ReaderAdobe Reader is required to view PDF files. Click the "Get Adobe Reader" image to get a free download of the reader from Adobe.