Step 3.4: Write communication goals for each selected audience segment.

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Websites

ATSDR: A Primer on Health Risk Communication Principles and Practices The purpose of this primer is to provide a framework of principles and approaches for the communications of health risk information to diverse audiences. It is intended for ATSDR staff and personnel from other government agencies and private organizations who must respond to public concerns about exposures to hazardous substances in the environment. However, it contains guidelines for health risk communication, information about presentations at public meetings, and information about working with the media that are generalizable to other areas. http://www.atsdr.cdc.gov/HEC/primer.html

Audience Segmentation Information This presentation, produced by the Office of Communication at the Centers for Disease Control and Prevention, contains helpful information about the process of audience segmentation. CV-Audsegslides.pdf (PDF 9,839K)

Community Toolbox For information on ways to "promote community health and development by connecting people, ideas, and resources" access the Community Toolbox at http://ctb.ku.edu. *

Goals and Objectives View the Goals and Objectives of the U.S. Surgeon General’s Suicide Prevention Strategy at http://www.surgeongeneral.gov/library/calltoaction/.

HealthCom Key This database, from the Office of Communication at the Centers for Disease Control and Prevention, contains comprehensive summaries of more than 200 articles about health communication research and practice. These articles were published between 1986 and 1996 and describe United States-based public health interventions with communication as a major component. http://www.cdc.gov/od/oc/hcomm/index.htm

Healthy People 2010 Tool Kit Healthy People 2010 Tool Kit. You can access this resource at http://www.health.gov/healthypeople/state/toolkit.

Office of Human Subjects Research Protection Ethical issues are embedded in all facets of intervention. Any attempt to intervene, even with the best of intentions, carries with it ethical decisions and moral dilemmas. For information regarding ethical issues, begin with the Department of Health and Human Service’s Office for Human Research Protections (OHRP) which is located at http://www.hhs.gov/ohrp/.

Planned Approach to Community Health (PATCH) The Planned Approach to Community Health (PATCH), developed by the CDC and its partners, is widely recognized as an effective model for planning, conducting, and evaluating community health promotion and disease prevention programs. It is used by diverse communities in the United States and several nations to address a variety of health concerns such as cardiovascular disease, HIV, Injuries, teen pregnancy, and access to health care. The PATCH Guide contains "how to" information on the process, things to consider when adapting the process to your community, and sample overheads and handout materials. You’ll find PATCH at http://wonder.cdc.gov/wonder/prevguid/p0000064/p0000064.asp.

Precede-Proceed Model The goals of the Precede-Proceed Model of health promotion program are to explain health-related behaviors and to design and evaluate the intervention designated to influence both the behaviors and the living conditions that influence them and their sequelae. This model has been applied, tested, studied, extended and verified in hundreds of published studies and thousands of unpublished projects in community, schools, clinical, and workplace settings over the last decade. To access further information about Precede-Proceed go to http://hsc.usf.edu/~kmbrown/PRECEDE_PROCEED_Overview.htm. *

Theory at a Glance: A Guide for Health Promotion Practice http://cancer.gov/cancerinformation/theory-at-a-glance

Basic Priority Rating Model For a description of the Basic Priority Rating Model, see the chapter entitled "Setting Health Priorities and Establishing Objectives" in the Healthy People 2010 Tool Kit, which you can access at http://www.health.gov/healthypeople/state/toolkit.


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Documents

DES August Meeting Report DES_Aug_Meeting_Report.pdf (PDF 355K)


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*Links to non–Federal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the Federal Government, and none should be inferred. The CDC is not responsible for the content of the individual organization Web pages found at this link.