Reebok Recalls Bracelet Linked to Child's Lead Poisoning Death

NEWS from CPSC

U.S. Consumer Product Safety Commission

Office of Information and Public Affairs

Washington, DC 20207

FOR IMMEDIATE RELEASE
March 23, 2006
Release #06-119

Firm's Recall Hotline: (800) 994-6260
CPSC Recall Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908

Reebook has agreed to a settlement resulting from this recall.

Reebok Recalls Bracelet Linked to Child's Lead Poisoning Death

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of Product: Reebok Heart-Shaped Charm Bracelets

Units: About 300,000

Importer: Reebok International Ltd., of Canton, Mass.

Hazard: The recalled jewelry contains high levels of lead, posing a risk of lead poisoning and adverse health effects to young children.

Incidents/Injuries: Reebok has received a report of a death caused by lead poisoning of a 4-year-old child from Minneapolis, Minn. The child reportedly swallowed a piece from one of these bracelets.

Description: The recall involves an 8-inch long metal bracelet with a heart-shaped charm. The name "Reebok" is engraved on the one side of the charm. The charm bracelet was provided as a free gift with the purchase of various styles of children's footwear.

Sold at: Major shoe stores nationwide from May 2004 through March 2006. The manufacturer's retail price of the shoes ranged between $33 and $50.

Manufactured in: China

Remedy: Consumers should immediately take the charm bracelets away from children and dispose of the entire bracelet.

Consumer Contact: For additional information, contact Reebok at (800) 994-6260 between 8 a.m. and 5 p.m. ET Monday through Friday, or visit Reebok's Web site at www.reebok.com