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Media Campaign Resource Center

MCRC Products

MCRC CD Catalog

These CDs allow MCRC customers to preview all of the ads currently available in our collection. Ads are organized by theme, which makes searching for ads appropriate for your campaign easy!

The MCRC CD Catalog currently consists of the following five CDs:

  1. Television ads
  2. Radio ads
  3. Print ads and billboards
  4. Non-English ads (TV, radio, print, billboard)
  5. Free ads (TV, radio, print, billboard)

The entire MCRC CD Catalog is available for $20, or $5 each for individual CDs.

(You will need the free Real One Player installed on your computer to view the TV and radio ads.)

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MCRC Video Catalog

The MCRC Video Catalog is for MCRC customers who prefer a video preview of all television and radio ads currently available from the MCRC. Ads are organized by year on the videos.

The MCRC Video Catalog currently consists of the following seven videos:

  1. 1998 television and radio (waves 1 and 2)
  2. 1999 television and radio (wave 3)
  3. 2000 television and radio (wave 3 supplemental)
  4. 2001 television and radio (waves 4 and 5)
  5. 2002 television and radio (wave 6)
  6. 2003 television and radio (wave 7)
  7. 2004 television and radio (wave 8)
  8. 2005 television and radio (wave 9)
  9. 2006 television and radio (wave 10)

The entire MCRC Video Catalog is available for $25, or $5 each for individual videos.

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MCRC Free Ads

The MCRC has compiled all free ads onto appropriate formats for educational use or for broadcast. There are no talent fees to show these ads in schools, at public presentations, or for broadcast.

  1. Free TV ads on VHS for $5
  2. Free TV ads on Betacam SP for $65
  3. Free radio ads on CD for $5
  4. Free print and outdoor materials on CD for $5
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Use of MCRC Materials

Copies of MCRC commercials are FOR PREVIEW PURPOSES ONLY. MCRC videos and CDs may not be duplicated or distributed or shown to any public gathering—even for research or educational purposes—without first receiving permission from the MCRC.

Almost all advertisements in the MCRC collection require talent fee payments for all types of use—broadcast, schools, theaters, community groups, clinics, and sports events. Any unauthorized use may entail fines and substantial after-the-fact payments to performers as well as the possible loss of that particular ad for future use.(See our Frequently Asked Questions for information on talent fees.) Contact the MCRC if you have other questions or would like to obtain talent fee estimates.

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Resource Center Ordering Information

For additional information on the Media Campaign Resource Center or to receive assistance in campaign development, contact:

Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health
Mail Stop K-50
Attn: Media Campaign Resource Center (MCRC)
4770 Buford Highway NE
Atlanta, GA 30341-3717

Phone: (770) 488-5705, press 2
E-mail: mcrc@cdc.gov

For general information about tobacco or to order tobacco-related materials:

CDC's Smoking & Tobacco Use Web site
http://www.cdc.gov/tobacco/
Phone: 1-800-CDC-INFO
E-mail: tobaccoinfo@cdc.gov

Visit the Office on Smoking and Health Online Publications Catalog to check these products’ availability.

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Page last reviewed 02/28/2007
Page last modified 02/28/2007