Understanding consumers is more important than ever in today's competitive retail environment. The Food Marketing Institute tracks consumer behavior annually to spot new trends.
FMI's consumer research covers a wealth of topics, such as, types of foods purchased, store features most used, economizing behaviors, cooking preferences and health and nutrition. For example, did you know that…
- More than half of shoppers purchase gasoline at their supermarket gas pumps.
- More people are eating home-cooked meals at home -- 83 percent do so at least three times per week.
- Forty-six percent of working women shop in the evening.
- In shoppers' opinions, the grocery store does the best job of providing them all of the products they need to maintain their health.
Special FMI Research reports take an in-depth look at the needs of working women, organic shoppers, and certain age segments of the population. Futhermore, FMI Research tracks population trends and studies the shopping preferences of various ethnic segments, highlighting opportunities for retailers. For example:
- Full-time working women are more likely to participate in frequent shopper programs.
- Organic shoppers earn a higher income and spend more money on groceries.
- Younger shoppers are less likely to look in newspapers for grocery specials.
- Advertisements in Spanish-language newspapers or television influence Hispanic grocery shoppers' purchasing decisions more than those in English-language media.
Members only. Market researchers at FMI member companies can join the FMI Consumer Market Research Committee to provide advice and input to our research efforts. To find out more about how you can be a part of this group contact FMI Research.