|
2003
PROFILE OF U.S. RESIDENT TRAVELER VISITING OVERSEAS DESTINATIONS REPORTED
FROM: SURVEY OF INTERNATIONAL AIR TRAVELERS |
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Posted December 2004 |
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U.S. RESIDENT TRAVELERS TO OVERSEAS DESTINATIONS: (1)
|
All U.S. Travelers |
Total Number of Travelers** |
24,452,000 |
Region/State/City of Residence |
|
New England |
8% |
Massachusetts
|
4% |
Boston |
2% |
Connecticut
|
3% |
|
Middle Atlantic
|
28% |
New York |
19% |
New York
City |
13% |
Nassau |
4% |
New Jersey |
6% |
Newark |
2% |
Pennsylvania |
3% |
Philadelphia |
2% |
|
East North Central |
9% |
Illinois |
4% |
Chicago |
3% |
Michigan |
2% |
Ohio |
2% |
|
West North Central |
2% |
|
South Atlantic |
21% |
Florida |
10% |
Ft. Lauderdale |
2% |
Miami |
4% |
D.C. Metro Area |
5% |
Virginia |
4% |
Maryland |
3% |
North Carolina |
2% |
|
East South Central |
2% |
|
West South Central |
7% |
Texas |
5% |
|
Mountain |
5% |
Colorado |
2% |
|
Pacific |
20% |
California |
17% |
Los Angeles |
3% |
San Francisco |
3% |
San Jose |
2% |
Oakland |
2% |
Washington |
2% |
Region/state and city estimates are only listed if they comprise
at least 2% of the 24,452,000 U.S. residents visiting overseas destinations
in 2004.
NOTE: Percentages listed in this profile can be converted into
estimated numbers by multiplying the percentage by 24,452,000 (total
U.S. Residents visiting overseas destinations), 19,782,000 (80.9%
Leisure/Visit Friends/Relatives) and 7,018,000 (28.7% Business/Convention).
|
U.S. RESIDENT TRAVELER
CHARACTERISTICS: |
All U.S. Travelers |
For Leisure & VFP |
For Business & Conv. |
Total Number of Travelers
** |
24,452,000 |
19,782,000 |
7,018,000 |
Advance Trip Decision: |
Average Number of
Days |
80.4 |
89.9 |
45.8 |
Median Number of
Days |
60.0 |
60.0 |
30.0 |
Advance Airline Reservation: |
Average Number of
Days |
49.3 |
55.9 |
26.1 |
Median Number of
Days |
30.0
|
30.0 |
15.0 |
Means of Booking Air
Trip: |
Travel Agent |
42% |
42% |
43% |
Airline Directly |
21% |
24% |
15% |
Personal Computer |
20% |
23% |
12% |
Company Travel Department |
8% |
3% |
26% |
Tour Operator |
3% |
3% |
2% |
Information Sources*: |
Travel Agency
|
40% |
38% |
43% |
Personal Computer |
33% |
36% |
25% |
Airline |
26% |
27% |
24% |
Friends, Relatives |
15% |
18% |
6% |
Company Travel Dept. |
8% |
3% |
25% |
Travel Guides/Timetables |
6% |
7% |
3% |
Tour Company |
4% |
5% |
2% |
Newspapers/Magazines |
2% |
3% |
1% |
State/City Travel
Office |
2% |
2% |
1% |
Use of Prepaid Package: |
Yes |
13% |
15% |
4% |
No |
88% |
85% |
97% |
Pre-Booked Lodging*: |
Responded - Yes |
55% |
51% |
71% |
Sources for Booking
Lodging*: |
Travel Agent |
18% |
18% |
18% |
Hotel/Motel |
10% |
11% |
10% |
Company Travel
Dept. |
7% |
3% |
22% |
Friend/Relative |
5% |
6% |
3% |
Tour Operator |
5% |
5% |
2% |
Business Associate |
4% |
2% |
13% |
Travel Companions*: |
Traveling Alone |
41% |
35% |
62% |
Spouse |
31% |
37% |
15% |
Family/Relatives |
24% |
28% |
8% |
Friends |
12% |
13% |
4% |
Business Associates |
5% |
1% |
15% |
Tour Group |
2% |
2% |
1% |
Travel Party Size:
(persons) |
Adults Only |
93% |
91% |
98% |
Adults and Children |
8% |
10% |
2% |
Average Party Size |
1.5 |
1.6 |
1.3 |
Median Party Size |
1.0 |
1.0 |
1.0 |
Main Purpose of Trip: |
Leisure/Recreation/Holidays |
39% |
49% |
6% |
Visit Friends/Relatives |
31% |
39% |
7% |
Business |
22% |
8% |
78% |
Study/Teaching
|
3% |
2% |
1% |
Convention/Conference |
2% |
1% |
7% |
Purpose of Trip*: |
Leisure/Recreation/Holidays |
56% |
70% |
26% |
Visit Friends/Relatives |
44% |
54% |
22% |
Business |
27% |
14% |
93% |
Study/Teaching |
5% |
4% |
4% |
Convention/Conference |
4% |
2% |
13% |
Religion/Pilgrimages |
2% |
2% |
1% |
Type of Accommodations*: |
Hotel, Motel |
66% |
62% |
81% |
Average Number
of Nights |
8.6 |
8.5 |
8.3 |
Median Number
of Nights |
6.0 |
7.0 |
6.0 |
Private Home |
42% |
48% |
27% |
Average Number
of Nights |
17.3 |
16.1 |
16.6 |
Median Number
of Nights |
10.0 |
11.0 |
8.0 |
Other |
6% |
6% |
5% |
Mean Number
of Nights |
16.7 |
12.6 |
16.0 |
Median Number
of Nights |
7.0 |
7.0 |
6.0 |
Nights Outside the U.S.: |
Average Number
of Nights |
15.9 |
15.8 |
14.2 |
Median Number of
Nights |
10.0 |
10.0 |
8.0 |
First International
Trip: |
First Time Visitors |
9% |
10% |
4% |
Repeat Visitors |
91% |
90% |
96% |
Number of International
Trips in Past 12 Months: |
Mean Number of
Trips |
2.9 |
2.3 |
4.8 |
Median Number
of Trips |
2.0 |
1.0 |
3.0 |
Number of International
Trips in Past 5 Years: |
Mean Number of
Trips |
11.5 |
9.0 |
20.2 |
Median Number
of Trips |
6.0 |
5.0 |
12.0 |
Number of Countries
Visited*: |
One Country |
83% |
84% |
76% |
Two Countries |
12% |
11% |
17% |
Three or More
Countries |
6% |
6% |
7% |
Average (Countries) |
1.3 |
1.3 |
1.4 |
Median (Countries) |
1.0 |
1.0 |
1.0 |
Number of Destinations
Visited*: |
One Destination |
61% |
60% |
57% |
Two Destinations |
22% |
22% |
25% |
Three or More
Destinations |
17% |
19% |
18% |
Average (No. of
Destinations) |
1.7 |
1.8 |
1.7 |
Median (No. of
Destinations) |
1.0 |
1.0 |
1.0 |
Transportation Outside
the U.S.*: |
Taxi/Cab/Limousine |
47% |
44% |
60% |
Airline between
Cities |
35% |
34% |
41% |
Company or Private
Auto |
28% |
29% |
27% |
City Subway/Tram/Bus |
21% |
22% |
21% |
Rented Auto |
19% |
20% |
18% |
Railroad between
Cities |
18% |
18% |
17% |
Bus between Cities |
12% |
14% |
7% |
Port-of-Entry: |
New York City |
22% |
24% |
16% |
San Francisco |
11% |
10% |
15% |
Miami |
11% |
11% |
9% |
Chicago |
7% |
6% |
7% |
Los Angeles |
6% |
6% |
9% |
Washington, D.C. |
6% |
6% |
9% |
Newark |
5% |
5% |
5% |
Atlanta |
3% |
3% |
4% |
Houston |
3% |
3% |
3% |
Dallas/Ft. Worth |
3% |
3% |
4% |
Boston |
3% |
2% |
4% |
Philadelphia |
2% |
2% |
3% |
Charlotte, NC |
2% |
3% |
1% |
International Destinations
Visited*: |
Europe |
42% |
41% |
50% |
Western Europe |
40% |
39% |
47% |
United Kingdom |
13% |
12% |
20% |
France |
8% |
8% |
8% |
Italy |
7% |
7% |
5% |
Germany |
6% |
6% |
9% |
Spain |
4% |
4% |
3% |
Netherlands |
3% |
4% |
4% |
Switzerland |
3% |
2% |
3% |
Ireland |
2% |
2% |
2% |
Austria |
2% |
2% |
2% |
Eastern Europe |
4% |
4% |
4% |
Caribbean |
22% |
24% |
9% |
Jamaica |
6% |
7% |
3% |
Bahamas |
6% |
7% |
2% |
Dominican
Republic |
4% |
4% |
1% |
South America |
8% |
8% |
8% |
Brazil |
3% |
2% |
4% |
Central America |
7% |
7% |
5% |
Costa Rica |
2% |
2% |
1% |
Africa |
2% |
2% |
3% |
Middle East |
3% |
3% |
4% |
Asia |
16% |
15% |
23% |
Japan |
4% |
4% |
7% |
P.R. of China |
2% |
2% |
4% |
Republic of
Korea (South) |
2% |
2% |
4% |
Hong Kong |
2% |
2% |
3% |
Republic of
China (Taiwan) |
2% |
2% |
4% |
India |
2% |
2% |
2% |
Oceania |
3% |
4% |
4% |
Australia |
2% |
2% |
3% |
Leisure/Recreational
Activities*: |
Dining in Restaurants |
86% |
86% |
91% |
Shopping |
75% |
79% |
67% |
Visit Historical
Places |
49% |
54% |
38% |
Sightseeing in
Cities |
41% |
46% |
30% |
Visit Small Towns/Villages |
41% |
46% |
26% |
Touring the Countryside |
34% |
39% |
21% |
Cultural Heritage
Sights |
30% |
34% |
20% |
Art Gallery, Museum |
27% |
30% |
20% |
Water Sports/Sunbathing |
25% |
30% |
12% |
Nightclub/ Dancing |
24% |
26% |
17% |
Guided Tours |
16% |
18% |
8% |
Concert, Play,
Musical |
13% |
15% |
10% |
Ethnic Heritage
Sites |
12% |
13% |
7% |
Amusement/Theme
Parks |
10% |
11% |
6% |
Visit National
Parks |
10% |
11% |
6% |
Casinos/Gambling |
9% |
10% |
4% |
Golf/Tennis |
7% |
7% |
7% |
Environmental/Ecological
Sights |
6% |
7% |
4% |
Camping, Hiking |
5% |
6% |
3% |
Cruises, 1 or
More Nights |
5% |
5% |
2% |
Attend Sporting
Events |
4% |
4% |
4% |
Hunting/Fishing |
3% |
4% |
2% |
Ranch Vacations |
2% |
2% |
1% |
Average Total Trip
Expenditures: |
Per Travel Party |
$4,072 |
$3,548 |
$5,117 |
Per Visitor |
$2,683 |
$2,203 |
$4,071 |
Average International
Airfare: |
Per Travel Party |
$1,940 |
$1,430 |
$2,828 |
Per Visitor |
$1,335 |
$927 |
$2,287 |
Average Package Price: |
Per Travel Party |
$4,175 |
$4,153 |
- |
Per Visitor |
$1,916 |
$1,894 |
- |
Average Expenditures
Outside the U.S.: |
Per Travel Party |
$1,830 |
$1,756 |
$2,082 |
Per Visitor |
$1,206 |
$1,090 |
$1,656 |
Per Visitor Per
Day |
$76 |
$69 |
$116 |
Trip Payment Method
|
Credit Cards |
56% |
51% |
71% |
Cash |
34% |
37% |
22% |
Debit Cards |
6% |
7% |
4% |
Travelers Checks |
4% |
5% |
2% |
Main factor in Airline
Choice: |
Airfare |
29% |
31% |
19% |
Convenient Schedule |
17% |
15% |
24% |
Mile Bonus/Frequent
Flier Program |
17% |
17% |
17% |
Non-Stop Flight |
12% |
13% |
10% |
Previous Good
Experience |
7% |
7% |
8% |
Safety Reputation |
4% |
5% |
3% |
Loyalty to Carrier |
4% |
4% |
6% |
Employer Policy |
3% |
2% |
8% |
Type of Airline Ticket*: |
Economy/Tourist/Coach |
70% |
74% |
55% |
Executive/Business |
14% |
10% |
30% |
Frequent
Flier Award |
9% |
10% |
4% |
Frequent Flier
Upgrade |
5% |
4% |
9% |
First Class |
5% |
3% |
9% |
Discount/Group
Fare |
2% |
2% |
1% |
Non-Revenue |
2% |
2% |
1% |
Seating Area on Flight: |
Economy/Tourist/Coach |
74% |
80% |
52% |
Executive/Business |
19% |
15% |
35% |
First Class |
7% |
5% |
13% |
Gender and Age of Traveler: |
Male Adults |
58% |
52% |
77% |
Female Adults |
42% |
48% |
23% |
Average Age of
Male (years) |
45.7 |
45.7 |
45.8 |
Average Age of
Female (years) |
43.1 |
43.4 |
43.0 |
Occupation: |
Professional/Technical |
38% |
38% |
40% |
Manager/Executive |
28% |
23% |
48% |
Retired |
11% |
13% |
2% |
Student |
7% |
8% |
2% |
Homemaker |
5% |
6% |
1% |
Clerical/Sales |
5% |
5% |
2% |
Craftsman/Factory
Worker |
3% |
3% |
1% |
Government/Military |
2% |
2% |
2% |
Annual Household Income: |
Average |
$112,100 |
$106,200 |
$134,200 |
Median |
$101,200 |
$94,400 |
$128,600 |
* Multiple Response
** NOTE: Percentages listed in this profile can be converted
into estimated numbers by multiplying the percentage by 24,452,000
(total U.S. Residents visiting overseas destinations), 19,782,000
(80.9% Leisure/Visit Friends/Relatives) and 7,018,000 (28.7% Business/Convention).
Source: U.S. Department of Commerce, ITA, Office of Travel &
Tourism Industries, "In-Flight Survey,"
December 2004
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