The Main Street Center surveyed its network in November to find out how local commercial districts have been fairing during the economic downturn. The verdict: revitalized Main Streets are holding strong… for now.
Why tourists Shop: How to Become a powerful Heritage travel Destination
Brochures and tourism agencies “introduce” our Main Streets to the traveler indirectly. But how can we reach them directly? Most importantly, how can we create an “authentic” visitor experience that will translate into more feet on the street and in the stores? Learn a new way of looking at the visitor experience, and explore marketing venues that can really put your town on the heritage travel map.
Panelist: Scott Gerloff, National Trust Heritage Travel Initiative & Barbara Wold, Wold International
Leveraging public relations to promote your main street
By Malcome Johnstone
Your Main Street program probably has dozens of stories to share of impressive revitalization statistics, interesting new initiatives, and great events and businesses that make your district exciting. But if no one knows about the work you are doing, you certainly won't get credit for it, nor will people know about the many wonderful things your community offers. Check out this month's issue to learn ways to leverage public relations to promote your Main Street.
The cumulative success of the Main Street Approach™ and Main Street programs on the local level has earned a reputation as one of the most powerful economic development tools in the nation.
Leveraging public relations to promote your main street