How the founder of renowned ad agency Ogilvy & Mather lost his Hathaway shirt
The Disney Co. founder knew how to leverage every powerful method of engaging the consumer and he swarmed them with multiple modes of his message
—David Kiley, Brand New Day
Scour this year's list of the 100 Best Global Brands. Look behind the rankings. Learn how some gutsy marketers spend into the teeth of a recession—in order to flourish later
Consumers in the U.S. should spend money to stimulate the economy and help it recover from the financial meltdown. Pro or con?
Hundreds of job openings with design-driven companies.
ChaseDesign | San Francisco, California
Posted: Aug 20
RitaSue Siegel Resources | San Francisco, California
Posted: Aug 19
Smart Design BCN | BCN, Spain
Posted: Aug 19
Most of the marketing money and new vehicles are going to Chevrolet, Cadillac, Buick, and GMC, while weaker brands starve
Forget about return on investment. Companies need to think about getting return on insight
The ad and marketing giant appears to have a head start on rivals, but CEO Martin Sorrell doesn't think it's digital enough
The office giant used Waltham, Massachusetts-based Affinnova's innovative software to redesign and relaunch its paper brand
Look for the likes of News Corp. and Time Warner to hunker down and wait for rivals to fold first
"Think of the systems we are about to construct as akin to public spaces and invite comment, competitive innovation and lots of dialogue."
Will Obama's Stimulus Foster Innovation? Tell Our Vox Stimuli Blog
Gone are the mega-retailer's blocky letters, hyphen, and star. Can Wal-Mart remake itself by remaking its logo?
Slide Show: Evolution of a Logo
Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?
Polak's innovative, market-based approach to third world development has already helped 17 million people earn their way out of poverty.
Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek's 100 Best Global Brands are doing exactly that