Welcome to the Newsroom Thanks for visiting the International Food Information Council (IFIC) Foundation Web site. It's our mission to communicate science-based information on food safety and nutrition to health and nutrition professionals, educators, journalists, government officials, and others providing information to consumers. We hope that you find the information helpful as you develop news stories.
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The IFIC Foundation media relations department can assist you in information gathering or identifying independent, scientific experts who are willing to be media sources on food safety, nutrition, and/or diet and health related stories. For information, general questions, or to discuss story ideas, all you have to do is contact IFIC Foundation's media relations department at 202-296-6540 or media@ific.org. Our media relations contacts are:
The Latest Information
If you are new to your beat or want to recharge your knowledge base, we’d be happy to set up a meeting with you to brief you on the latest in food safety and nutrition information. You’ll also want to sign-up for our periodic media alerts, through which we’ll let you know about breaking food safety and nutrition news and offer resource information. To sign up for our media alerts, e-mail us at media@ific.org.
We Are Extremely User-Friendly
The media relations team can provide you with a wealth of information, including:
2007-2009 Edition of the IFIC Foundation Media Guide on Food Safety and Nutrition Now Available!
This publication, which is free to credentialed journalists, is a comprehensive, easy-to-use reference guide for a variety of food safety and nutrition topics. The print edition contains backgrounders; contact information for more than 300 independent, science experts; and links to reference materials found on the Internet.
Journalists can order a copy of the Media Guide by contacting Jania Matthews at 202-296-6540 or media@ific.org. The Media Guide is also available for $65 to any non-journalist through the IFIC Foundation Publications Store at http://ificpubs.org.
Guidelines for Communicating Nutrition, Food Safety, and Health Science
Since it affects everyone, everywhere, consumers are hungry for news on the latest food safety and nutrition studies. But these studies sometimes can lead to confusion, because they can seem to contradict one another from week to week. This is why the IFIC Foundation teamed up with the Harvard School of Public Health to convene an advisory group of journalists, nutrition researchers, food scientists, journal editors, university press officers, consumer organizations, and food industry executives. Discussions and roundtables with the group gave birth to Improving Public Understanding: Guidelines for Communicating Emerging Science on Nutrition, Food Safety, and Health.
These Guidelines offer tips to scientists, public relations professionals, and journalists on how best to communicate emerging science on nutrition, food safety, and health.
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Research
IFIC frequently commissions research on consumer attitudes toward a variety of food safety and nutrition topics, as well as conducts opinion leader focus groups and IFIC Foundation media tracking surveys.
Since 1999, the IFIC Foundation has been tracking obesity media coverage from U.S. and English-language international Web-based media outlets and wire reports: Trends in Obesity-Related Media Coverage.
Food for Thought VI, the latest edition of the IFIC Foundation’s media tracking survey, is now available online. Both the executive summary and full Food for Thought VI report are available online or you can get a hard copy of the executive summary by calling Jania Matthews at 202-296-6540.
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What’s News?
If you are an editor, writer, or reporter and wish to receive press releases via e-mail, send a message with your name, organization, and e-mail address to media@ific.org. All IFIC Foundation news releases, fact sheets, Q&As, and brochures are available online. If you have questions about the materials or would like a scientific expert referral on a particular topic, don’t hesitate to contact Eric Mittenthal or Jania Matthews at 202-296-6540 or media@ific.org.
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Food Insight
Food Insight is the free, bi-monthly publication of the IFIC Foundation. If you are a journalist and would like to receive the publication by mail, send a message to foodinsight@ific.org.
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