SNAP S.M.A.R.T. Objectives

Objectives are intermediate steps that need to be achieved in order to accomplish a goal. They should be written as outcomes for the target audience. (What will the target audience know, think or do as a result of your efforts?)

Objectives should be SMART. This stands for:

Specific
Measurable
Appropriate
Realistic
Time Specific

Specific
Specify target and intended outcome
Avoid vague terms such as "know" or "understand"

Measurable
Have a baseline to measure change
Example: Increase by 25% the number of schools that…

Appropriate
Advance your goal
Identify a specific target audience
Are inclusive of diversity within your group

Realistic
Are important to stakeholders
Are "do-able"
Are adequately resourced

Time Specific
Provide a time frame when the objectives will be met
Example: By 6/1/04, 75% of the WIC clinics will…

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Last Updated: 12/04/2008