Partners: Spotlight Promotions
National Recreation and Park Association
Step Up to Health Initiative
 Using
a community engagement model, the National Recreation and Park Association
(NRPA) hosted 18 summits nationwide between February and May 2005 to train park
and recreation departments to be major contributors
to healthy lifestyles and livable communities.
More than 860 communities activated as
Step Up To
Health (SUTH) communities* and committed to execute activities that
include a community festival and public visibility campaign. The trainings
featured the VERB campaign as a partner in the SUTH effort and unveiled a media
toolkit that the campaign is pilot testing with NRPA. About 94% of all SUTH-activated
communities elected to receive the toolkit from VERB.
The toolkit consists of parent-targeted advertising and publicity tools for
local park and recreation departments to use to promote their programs and
events that encourage physical activity for children and families. In
partnership with NRPA, the VERB campaign staff provides technical assistance and
consultation to those SUTH communities using the media tools. Communities plan
to use the media tools to advertise in local papers, on radio, on Web sites, in
parks and recreation brochures, before family movie nights, and more. The NRPA
is even using the radio spots from the toolkit on its telephone system while
callers are on hold.
Each time the VERB campaign releases a new
turn-key promotion kit for use
with tweens, the NRPA actively promotes the kit to its members through its
electronic
newsletter and Web site*. As a result, local NRPA members and affiliates are
the largest group of youth-serving organizations that implement these
promotional programs on a nation-wide basis.
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* Links to non-Federal organizations are provided
solely as a service to our users. Links do not constitute an endorsement of any
organization by CDC or the Federal Government, and none should be inferred. The
CDC is not responsible for the content of the individual organization Web pages
found at these links.
Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health |
