Keys to Success

“I’m proud to be a part of this campaign. I tell everyone who comes in about it. I’ve worked here for years and I see how much bigger the kids are getting. I’m going to talk to the owner about selling something besides junk food here.” -Employee at VERB Scorecard business partner

Though VERB Scorecard campaigns are as different as the communities in which they are implemented, several factors are key to success in any location.
 

• Stay true to the "tween-centered" spirit of VERB.
• Keep the VERB Scorecard campaign for tweens.
• Integrate the 4 P's of marketing into the campaign design.
• Design the campaign elements and promotion to appeal to tween needs and motivators.

Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health