Event Logistics Guide
INTRODUCTION
About VERB™
VERB is a national, multicultural
campaign that encourages
tweens (9–13 year olds) to be
physically active every day. The
VERB campaign uses a combination
of paid advertising, school
and community promotions, and
the Internet to promote physical
activity as cool, fun, and a way to
have a good time with friends.
The successful, five–year campaign
began in 2001 and comes
to a close in 2006.
Communities Getting Involved
Tweens across the country are
highly aware of VERB. They like
VERB. They think it is "cool" and
they know it is all about being
physically active. Local communities
can take advantage of the
VERB campaign's appeal to
tweens by planning activities and
holding events that get kids interested
in and excited about being
physically active. If you choose to
hold a community–wide physical
activity event, use this document
as a logistical planning guide.
Producing a community–wide
VERB Activity Zone event is a great
way to bring the VERB campaign to
your community. Health fairs have
long been an effective way to
introduce adults to the importance
of health screenings and preventive
health measures. That, however,
does not work for kids. Kids are
interested in what is cool and fun.
That is what a community–wide
VERB Activity Zone event is all
about.
The VERB Activity Zone creates
an environment to inspire tweens
to discover the fun of physical
activity. It provides opportunities
for tweens to try new, fun, and
cool physical activities, while
separately introducing parents to
the variety of physical activity
options available in their communities.
And, local organizations
that offer physical activities
through after–school programs,
classes, and clubs can increase
patronage by promoting their
offerings to tweens and parents
of tweens.
Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health |
