Skip Standard Navigation LinksGo Directly To Verb Primary Navigational Links
Centers for Disease Control and Prevention
 CDC Home Search Health Topics A-Z
Centers for Disease Control and Prevention - Youth Media Campaign
Item: VERB Home
CDC's Youth Media Campaign
Item: Evaluation
Item: Contact Us & Order Form


PDF LogoDocuments on this page are available in Portable Document Format (PDF). Learn about viewing and printing PDFs with Acrobat Reader.

Research Publications

VERB Campaign Special Issue of the American Journal of Preventive Medicine. Presents information on the planning, implementation, and evaluation of the VERB Campaign.

Evaluation of a National Physical Activity Intervention for Children: VERB Campaign, 2002–2004 (PDF 420K). This article describes the outcomes of the VERB Campaign after 2 years of implementation of marketing activities.

Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year 1 Results of the VERB Campaign* This article presents the year 1 effects of the VERB campaign on the levels of physical activity among children 9 to 13 years of age.

VERB — A Social Marketing Campaign to Increase Physical Activity Among Youth. VERB applies sophisticated commercial marketing techniques to address the public health problem of physical inactivity of American children, using the social marketing principles of product, price, place, and promotion. This article describes how the principles of social marketing were applied to develop the strategies and tactics of the VERB campaign.

The VERB Campaign Logic Model: A Tool for Planning and Evaluation. This article describes the VERB campaign logic model and how it is used as a tool to share information, to facilitate program planning, and to provide direction for evaluation.

Commentary on the VERB Campaign — Perspectives on Social Marketing to Encourage Physical Activity Among Youth. In this commentary, Adrian Bauman, PhD, an international expert on physical activity and media campaigns, provides a perspective on the VERB campaign as an example of social marketing to encourage physical activity among youth.

Physical Activity Levels Among Children Aged 9–13 Years — United States, 2002. As part of the VERB campaign evaluation, CDC is using the national YMC Longitudinal Survey to collect data about attitudes and behaviors of children and their parents. This report presents selected findings from the baseline survey.

* Links to non-Federal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the Federal Government, and none should be inferred. The CDC is not responsible for the content of the individual organization Web pages found at these links.


Page last reviewed: August 1, 2007
Page last modified: October 24, 2008
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health 

Footer Navigation Begins Here

Home | Partners | Research  | Materials | Contact/Order

Policies and Regulations | Disclaimers

CDC Home | Search | Health Topics A-Z

United States Department of Health and Human Services
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Youth Media Campaign