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Advertising Gallery: Samples

General Market Audiences

Television: Commercials aired nationally on WB Prime, WB Kids, Nickelodeon, Cartoon Network, ABC Saturday AM, MTV, and Disney.

Print: Advertisements were placed in national magazines. Tween publications included Teen People, YM, and SI for Kids. Adult publications included Family Circle, Parents, and People Magazine.

Web: VERBnow.com is still a destination for tweens, providing activity ideas and interviews with celebrities.


African American Audiences

Television: Commercials aired on Disney, Nickelodeon, and BET in Los Angeles, California; Miami, Florida; Greenville, South Carolina; Columbus, Ohio; and Houston, Texas.

Hip Hop Scotch video capture KB ball video capture
Hip Hop Scotch
(REAL - 1.9MB)
Transcript
KB Ball
(REAL - 1.9MB)
Transcript
Marco water polo video capture What's your verb video capture
Marco Water Polo
(REAL - 1.89MB)
Transcript
What’s Your VERB?
(REAL - 1.9MB)
Transcript

Radio: Commercials aired on Radio Disney for tweens and within the Urban Radio Network for parents in Los Angeles, California; Miami, Florida; Greenville, South Carolina; Columbus, Ohio; and Houston, Texas.

Hip Hop Scotch
(MP3 - 236K)
Transcript
KB Ball
(MP3 - 240K)
Transcript
What’s Your VERB?
(MP3 - 480K)
Transcript
Bow Wow  
(MP3 - 1.1MB)
Transcript
Father
(MP3 - 240K)
Transcript
Mother
(MP3 - 240K)
Transcript
Being There
(MP3 - 240K)
Transcript
Walker
(MP3 - 240K)
Transcript
Back in the Day
(MP3 - 237K)
Transcript
What’s Your Child’s VERB?
(MP3 - 480K)
Transcript

Print: Advertisements were placed in national magazines. Tween publications include Vibe, Word Up, American Legacy Jr., and Black Beat. Adult publications included Essence, Heart & Soul, Jet, and Ebony.

The page is designed from 11 still shots and copy from our 30-second TV execution for Hip Hop Scotch.
Hip Hop Scotch (PDF - 695K)
Transcript
The page is composed of 19 boxes, most with copy and visuals. The poster is composed of 21 still shots and copy taken directly from our three 30-second TV executions.
What’s Your VERB?
(PDF - 295K)
Transcript
Collage
(PDF - 612K)
Transcript
Image: baseball bat Image: basketball
Baseball
(PDF - 125K)
Transcript
Basketball
(PDF - 835K)
Transcript
Image: Skateboard Image: Sneaker
Skateboard
(PDF - 710K)
Transcript
Sneaker
(PDF - 276K)
Transcript
The page is composed of 19 boxes, most with copy and visuals.  
What’s Your Child's VERB?
(PDF - 710K)
Transcript
 

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Asian American Audiences

Television: Commercials aired nationally on Asian American satellite television including KSCI, SinoVision, and KTV. Ads were produced in English, Cantonese, Mandarin, Korean, and Vietnamese.

Reserved video capture  
Reserved (English)
(REAL – 950K)
Transcript
 
deserted baseball video capture deserted hockey video capture
Deserted Places: Baseball (English)
(REAL – 960K)
Cantonese
Mandarin
Korean
Vietnamese
Transcript
Deserted Places: Hockey (English)
(REAL – 960K)
Cantonese
Mandarin
Korean
Vietnamese
Transcript available
 

Radio: Commercials aired nationally on Asian American radio stations. Ads were produced in English, Cantonese, Mandarin, Korean, and Vietnamese.

Deserted Places
(MP3 – 960K)
Cantonese
Mandarin
Korean
Vietnamese
Transcript
 
 

Print: Advertisements ran in Asian-language newspapers in Los Angeles, California; San Francisco, California; New York, New York; New Jersey, Houston, Texas; Dallas, Texas; Chicago, Illinois; Atlanta, Georgia; Washington District of Columbia, Seattle, Washington; and Boston; Massachusetts. Ads were produced in English, Chinese, Korean and Vietnamese.

Empty music room with instruments, chairs, sheet music, music stands… Abandoned snow–packed mountain and empty chairs on ski lift.
Deserted Music Room (English)
(PDF – 500K)
Chinese (PDF – 700K)
Korean (PDF – 745K)
Vietnamese (PDF – 480K)
Transcript
Deserted Ski Lift (English)
(PDF – 400K)
Chinese (PDF – 490K)
Korean (PDF – 435K)
Vietnamese (PDF – 440K)
Transcript
Empty soccer field  
Deserted Places: Soccer (English)
(PDF – 600K)
Chinese (PDF – 780K)
Korean (PDF – 410K)
Vietnamese (PDF – 580K)
Transcript
 
 
A line of diverse tweens (different ethnicities, tween with disability) each representing a different activity (ice hockey, cheerleading, mountain biking, soccer, baseball, etc.) posing on a field of grass on a beautiful day, with one empty space.  
Poster (PDF – 1.0MB)
This poster was placed nationally in Asian American tween hangouts throughout the nation including bubble tea houses, music/video retail stores, and arcades.
Transcript
 

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Hispanic/Latino

Television: Commercials aired nationally on tween and family programming on Telemundo and Mun2. All commercials were in Spanish.

Radio: Commercials aired nationally on parent radio including Radio Unica and Hispanic Radio Network. All commercials were in Spanish.

Print: Advertisements were placed in national magazines. Tween publications included Teen en Espanol, Tu, and SI for Kids en Espanol. Parent publications included Healthy Kids en Espanol, Latina, People en Espanol, Selecciones, and Ser Padres. All ads were produced in Spanish. Some print advertisements were also displayed on billboards, in bus shelters, and in malls.

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Native American

Television: Commercials aired on tween-appropriate programming on USA, TNT, MTV, and Family Channel in select cities with large American Indian populations.

Radio: Commercials aired on popular music and talk radio stations in select cities with large American Indian populations.

Print: Advertisements were placed in national magazines. Tween publications included Teen People, YM, and SI for Kids. Adult publications included Family Circle, Parents, and People Magazine.

American Indian girl horseback riding. American Indian boy playing basketball. American Indian boy wearing a bicycle helmet and riding a bike. American Indian girl dancing. Alaska Native boy riding a dogsled. American Indian boy playing soccer.  
Native Poster (PDF 1.7MB)
Transcript
 

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Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health 

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