Understanding copyright is essential for anyone in the business of licensing images, whether you are the one offering the images or the one using them.

Since ignorance of copyright law is no excuse when using a copyrighted image without consent, PACA is working diligently to provide the creative community with essential information to understand proper image licensing.

This video presentation uses images from cases to explain what copyright protects with respect to visual images, when permission is needed and when fair use may allow certain uses without permission.

It is our hope that this video presentation will be used by buyers, sellers and educators to help spread the word about protecting the rights of the creator through copyright, particularly now in light of new technologies that make copying easy and challenge the long-standing principles of copyright protection.