Managing Your Board

Interactive Case Study

Selling Product without Selling Product

Issue: AXA's Soft Sell on Retirement

With MyRetirementShop.com, AXA chose to offer retirees and pre-retirees a portal focused on their lifestyle needs rather than product

Analysis: It's About Building Relationships

The smartest strategy is to understand the needs of your potential customers and to earn their trust

Comment: What Would You Do?

"I think MyRetirementShop's ease of use and 'one-stop shopping' aspect make it appealing to its target markets. However, the site was conceived of before the market tanked. The site will have to keep up with people's changing lifestyle concerns that coincide with changing market conditions."

—Patricia O'Connell, Management Editor

Reader Poll

Does a soft-sell approach make you feel more inclined to buy a company's products?

Headhunter Confidential: Joe McCool

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Ferreting Out Fibs on the Résumé

It's crucial to put some really sharp questions to any executive you're about to hire, because even people at the highest levels don't always tell the truth

 

The Welch Way: Jack & Suzy Welch

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Don't Forget to Write!

Passionate bouquets and punishing brickbats: Columns from Jack and Suzy Welch that lit you up this year

 

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Top Stories

New Year's Resolutions for the Boardroom

After an unprecedented year in business, directors striving for better governance in '09 might want to adopt these three proposals

Boards Go Global

As U.S. markets slow and global revenues become more critical, boards are increasingly seeking directors with significant international know-how

Memo to the Board of AIG

AIG owes it to the taxpayers who gave them a $150 billion bailout to review its board, some of whose members are dangerously overstretched

Wal-Mart's New Sustainability Mandate in China

CEO Lee Scott has made it clear that Wal-Mart's China suppliers have to go green or else they will have to just go, period

Good Riddance to the Imperial CEO

When those in the C-suite assume a royal distance from those they lead, understanding, communication, and effectiveness all suffer

Why Traditional Recession Tactics Are Doomed to Fail This Time

Boardrooms need to recognize that the macro crisis requires decision makers to confront fundamental transformation on three levels, argues Umair Haque

Can Green Business Survive the Meltdown?

Here are some thoughts on what will change, what won't, and how to stay the course

Viewpoint: SpencerStuart

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A New Leadership Model for Financial Companies

The Wall Street crisis calls for the new financial-services firms to be run much like conglomerates and for executives with much greater depth and breadth of management skills

 

Viewpoint: Malcolm S. Salter

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Skilling's Appeal and Enron's Legacy

Regardless of the outcome, which very well may be favorable to Skilling, the question remains: Why didn't Enron's board pay more attention?

 

The Drucker Difference: Rick Wartzman

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No Magic Bullet for the Economic Crisis

Managers look for one simple strategy to handle these uncertain times, but Drucker was clear that a single answer is never the answer

 

Harvard Business Online

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Why This Downturn Has a Green Lining

Aside from macro issues, delaying action on sustainability may be the absolute wrong thing for your business. Being far more efficient and effective with resources is a pillar of going green

 

Featured Blog

GE's finance arm, GE Capital, is getting smaller. The financial services unit provided wary investors with an update on changes to its business, which has weighed down the Dow component’s stock as investors fretted about its exposure to the credit crisis.

Jena McGregor, Management IQ

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