Outreach Tool Kits

Community Partner Outreach Toolkit

The Community Partner Outreach Toolkit is full of great resources and how-tos. In it, you’ll find the latest SNAP facts and figures as well as frequently asked questions and program talking points. Take advantage of our tips, templates, and promising practices to ensure you’re making the most of your organization’s outreach activities. Lastly, don’t forget to check out our new cultural competency or disaster outreach materials.

	How to Milk This Toolkit for All It’s Worth! Your introduction to the toolkit. Includes statistics, facts and figures about the SNAP, key messages and talking points. Lays the groundwork for how community and faith-based organizations can work with State and local SNAP offices, as well as other local nonprofits. Introduction About This Toolkit Overview Fact Sheet Frequently Asked Questions Talking Points and Messages Questions and Suggested Answers Collaborating With SNAP
	Hook ‘Em, Then Reel Them In Step-by-step instructions and examples on how to maximize outreach efforts by developing partnerships, including suggestions for different types of partners, activities for potential outreach and ideas to gain community involvement. Maximizing Outreach Efforts Through Partnerships Potential Partners Activities for Potential Outreach Partnerships Get Involved Partner Letter Template Partnership Agreement Letter Template 10 Ideas for Retailer SNAP Outreach Sample Flyer Sample Mailer Inserts
	Pairing Your Message With the Right Audience An overview of how to conduct effective media outreach, including step-by-step advice on how to identify and target your audience, reach out to the media, and evaluate your results. Media Outreach Pointers To Develop a Media List Sample Media File 10 Tips for Conducting Effective Media Outreach
	Cultural Competency: A Dash of Diversity, a Medley of Outreach Ideas Find practical explanations as to the importance of effective SNAP outreach across cultures. This section also includes tips and tools for getting to know those in your community as well as resources for working effectively with minority media to increase awareness of the Supplemental Nutrition Assistance Program. The Right Thing: The Importance of Effective Food Stamp Outreach Across Cultures Getting To Know Your Community: How To Conduct a Needs Assessment The Right Messengers: Breaking Down Barriers With Community Partners The Right Materials for Diverse Audiences Getting to the Root of It: How To Work With Minority Media Culturally Competence & Customer Service
	Avoiding Pitfalls when Planning Events Suggestions on how to plan an outreach event or press conference, including event ideas, and what to do before, during, and after the event. Media Events, Press Conferences, and Interviews Sample Event Set Up Associated Press: State-by-State Listing Regional/State Radio Networks
	Getting to the Core of Media Relations and Outreach Puts the media relations skills introduced in the previous media sections to use by providing dos and don’ts for interviews as well as sample press releases, media alerts, proclamations, and other helpful tools. How-Tos for Media Relations and Outreach Media Pitch Script Pitch Letter Pitch Letter Template Media Advisories Media Advisory Template Sample Media Advisory How To Write a Press Release Press Release Template Sample Press Release What Is a Proclamation Proclamation Template Sample Proclamation The Community Voice: The Editorial Section Sample Op-Ed Purpose of Community Calendar Listings Community Calendar Listing Template Sample Community Calendar Listing
	Another Berry Good Idea for Outreach Tips and hints about how to place a public service announcement (PSA). Radio Public Service Announcements 10 Steps in Placing Public Service Announcements Public Service Announcement Pitch Script Template Radio Public Service Announcement Template Sample Public Service Announcement Public Service Announcement Readers
	Plant the Seeds, Reap the Benefits An overview of Promising Practices with real life examples. Provides a system to submit your agency’s lessons learned, what you tried, what worked and what didn’t. Promising Practices
	Disaster Outreach: The Heat Is On - Reaching Out After a Disaster Learn about the Disaster SNAP and how it differs from the regular Supplemental Nutrition Assistance Program. Review 10 easy steps to help your organization plan for outreach before a disaster strikes as well as 10 tips for increasing awareness of, and delivering, SNAP benefits in the wake of a disaster. What Is the Disaster SNAP and How Does It Operate? 10 Steps To Plan for Outreach in a D-SNAP 10 Ideas for D-SNAP Outreach Web-Based Resources
	A Bundle of Resources and Information Learn About SNAP resources, including the new Community Hunger Champions DVD. Also includes lists of regional FNS contacts, in case you need additional technical assistance. Outreach Materials From USDA Web Resources Footnotes From Introduction National and Regional SNAP Outreach and Media Contacts

To download the complete Community Partner Outreach Toolkit please click here

Video: “Community Hunger Champions: Helping People Eat Right When Money’s Tight
This 7-minute film will show you how community-based organizations and SNAP offices can work as a team to increase SNAP participation. You can use this video in many different ways. For example, use it to introduce a project idea to a new partner. Use it as a motivator in staff meetings. Use it to explain your work to potential supporters.

Watch the Video

Templates
The toolkit contains a number of ready-to-use templates to customize for your outreach activities.

Download These Additional Pieces to Complete Your Toolkit:

Last modified: 11/13/2008


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