IEEE Standards Association Trademark
Use Guidelines
GUIDELINES FOR THE PROPER INFORMATIONAL USE OF
IEEE STANDARDS ASSOCIATION (IEEE-SA) TRADEMARKS
Like all trademarks, the trademarks owned by the IEEE
identify our brand names. Please keep this in mind
when referring to any IEEE trademark in any manner
or medium. These guidelines and requirements are based
in legal standards set forth in practice under U.S.
trademark law and the trademark laws of most foreign
countries. Misuses or exploitative uses of the IEEE's
trademark may be unlawful. These "Guidelines"
will explain what the IEEE-SA expects you to do if
you wish to make informational reference to any and
all of the IEEE's trademarks. The IEEE will enforce
these guidelines.
1. Clearly display the following form of trademark
notice (selecting the appropriate referenced IEEE
trademark) on the cover, title page, welcome screen,
home page, packaging, labeling, or advertising of
your publication, product, or web site:
[Identify TRADEMARK] is a [registered, if applicable]
trademark of the Institute of Electrical and Electronics
Engineers, Inc., (IEEE). This [publication/ product/website]
is not endorsed or approved by the IEEE.
Please note: The above acknowledgments must not be
abbreviated without the prior written approval of
the IEEE.
2. All registered IEEE-SA trademarks must include
the registered trademark symbol "®"
with the first and/or most prominent reference to
the trademark on book covers (front, back and spine),
CD(ROM) labels, and in each separate section, product
packaging and title page and/or software opening screen.
For non-registered IEEE trademarks, please use the
"™" symbol after the mark.
3. The trademark must be used as an adjective followed
by a generic term such as "standard", "recommended
practice" or "test suite" immediately
after every reference to any IEEE-SA trademark --
e.g., "802® standard" or "344™
recommended practice," or "POSIX® test
suite."
4. Separate your company name (or trademark) from
the referenced IEEE-SA trademark, so that it is clear
that the product, service or site is your company's
work and not to be confused with a product or service
of the IEEE-SA.
5. Always show IEEE-SA trademarks in plain block letters.
Do not add designs or stylized typeface. Do not use
any the IEEE-SA trademarks in a transformed style.
Do not render the IEEE-SA's trademarks so that they
are significantly more prominent or eye-catching than
any other word in the title or description. Typeface
color should be the same for all words in the title.
6. Do not use any of the IEEE-SA's trademarks alone
as a title or as a noun in any other context. An IEEE-SA
trademark must always be used as an adjective followed
by a generic term, as in "802® test suite"
or "1394™ standard."
7. Do not make any IEEE-SA trademark a part of your
own business name, as part of a brand name for your
products, or as an Internet domain name. The IEEE-SA's
trademarks (brands) may be used only to refer to the
IEEE-SA's brands of products and services. Exploitation
of IEEE-SA trademarks in third party domain names
may be unlawful if used in "bad faith".
8. Do not use IEEE-SA trademarks in a possessive or
plural form, such as "802s," or "POSIX's."
9. Do not translate or transliterate any IEEE-SA trademark
in another language.
10. Copies of all proposed covers (front, back, and
spine), title pages, software opening or welcome screens,
web site home pages, labels, packaging, and advertising
of all products and publications in any medium referencing
any IEEE-SA trademark, should be submitted for review
and approval before production, publication or distribution.
English translations for all foreign characters must
be provided. If materials are faxed to the IEEE-sa,
please provide a written description of the colors
used for the wording and all background colors. A
response will typically be given within ten (10) business
days of receipt but please plan to submit your materials
well in advance of your publication deadlines. Materials
should be sent to:
IEEE Standards Association
445 Hoes Lane
Piscataway, New Jersey 08855-1331
Fax: (732) 562-1571
E-mail: stds-ipr@ieee.org
11. If you have specific questions concerning these
Guidelines within the context of your country's local
trademark laws, culture or language, please contact
us and we will work with you to find answers or solutions.
