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June 2007
Spot the Block |
Spot the BlockProgramOverview Program Background Campaign at a Glance Media Partner: Cartoon Network Campaign Announcement |
What is the Tween Program Theme?Spot the Block - Get your food facts first What is "The Block"?It's the Nutrition Facts Label on the food package. What are the goals of Spot the Block?
To reach tweens in an effective and engaging way, FDA is partnering with Time Warner's Cartoon Network to promote Spot the Block to tween audiences. See Program Background and Campaign at a Glance. What does the FDA/Cartoon Network initiative include?The FDA/Cartoon Network initiative includes:
The creative materials use CN's popular animated characters to promote Spot the Block to tweens across the country, on line and on air. See Media Partner: Time-Warner's Cartoon Network How Can Parents Get Involved?Spot the Block includes a Parent Component that will launch in Spring of 2008. Check back for information on national roll-out of the Parent Component. In the meantime, as a parent, you can:
Food and Drug Administration home: www.fda.gov U.S. Department of Health & Human Services: For tips and encouragement to help people learn how to eat better and live healthier lives, visit smallstep.gov. |