Tesla Motors: All American, All Electric WSJ's Jeff Bennett speaks with Doreen Allen, who is representing Tesla at the North American International Auto Show. The new American car company is at the show for the first time to tout its Tesla Roadster, a 100% electric sports car. Tesla Motors: All American, All Electric WSJ's Jeff Bennett speaks with Doreen Allen, who is representing Tesla at the North American International Auto Show. The new American car company is at the show for the first time to tout its Tesla Roadster, a 100% electric sports car. Tesla Motors North American International Auto Show electric car sports car luxury $109 000