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Infórmese: Automedicarse con antibióticos puede perjudar su salud
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Get Smart: Know When Antibiotics Work

Media and Campaign Materials

On This Page:

Virtual press kit

Although this press kit was created in 2003 it is still relevant. You also may want to use the Get Smart About Antibiotics Week Media Tools created and available August 2008.

Download Complete 2003 Virtual Press Kit

National media launch: September 2003 (Adobe Acrobat PDF .pdf 849KB) ("" text)

Download individual sections

  • Table of Contents (Adobe Acrobat PDF .pdf 44KB) ("" text)
  • Media Advisory (Adobe Acrobat PDF .pdf 69KB) ("" text)
  • Press Release (Adobe Acrobat PDF .pdf 47KB) ("" text)
  • Campaign Partners (Adobe Acrobat PDF .pdf 83KB) ("" text)
  • Speaker Biographies (Adobe Acrobat PDF .pdf 80KB) ("" text)
  • Sniffle or Sneeze? No Antibiotics Please.
    CDC advises parents about cold, flu, and antibiotics
    (Adobe Acrobat PDF .pdf 53KB) ("" text)
  • A Prescription for Parents: Five Hints to Understanding Antibiotic Usage
    (Adobe Acrobat PDF .pdf 92KB) ("" text)
  • Cold and Flu: Consumer FAQs (Adobe Acrobat PDF .pdf 90KB) ("" text)
  • Cold and Flu Season: No Reason for Antibiotics (Adobe Acrobat PDF .pdf 93KB) ("" text)
  • Bacteria or Virus Illness Chart (Adobe Acrobat PDF .pdf 47KB) ("" text)
  • Fluid in the Middle Ear: Tips for Parents (Adobe Acrobat PDF .pdf 90KB) ("" text)
  • A Child's Runny Nose: Tips for Parents (Adobe Acrobat PDF .pdf 90KB) ("" text)
  • Print Ad - African America (Adobe Acrobat PDF .pdf 293KB) ("" text)
  • Print Ad - Caucasian (Adobe Acrobat PDF .pdf 292KB) ("" text)

 CDC media contact information

Division of Media Relations

1600 Clifton Road
MS D-25
Atlanta, GA 30333
Phone (404) 639-3286
Fax (404) 639-7394
Contact Media Relations

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 Information on using Get Smart materials and logos

In general, all print materials may be downloaded, copied, and distributed without alteration free of charge. Please contact the Get Smart campaign with your individual questions regarding the use of the Get Smart logo on additional or altered materials.

May a private sector grantee/vendor/contractor affix the HHS or CDC logo to its communication product?

"Seals and devices of the Federal Government, Departments, Bureaus, and Independent Agencies are not in the public domain, and cannot be used for other than official business without specific authorization of the agency involved."
[Joint Committee on Printing, Congress of the United States]

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Public Service Announcements (PSAs) (radio and television)

In addition to the materials listed above, there are a variety of Public Service Announcements (PSAs). The Get Smart campaign has 3 Radio PSAs:

  • English - Target audience: parents of young children
  • English - Target audience: healthy adults
  • Spanish - Target audience: Spanish speaking Latinos

These Radio PSAs are available as a national version (with CDC contact information) or can be adapted for local implementation.

The Get Smart campaign has one TV PSA, which is targeted to parents of young children. This TV PSA is available as a national version (with CDC contact information) or can be adapted for local implementation.

  • Radio PSAs
    • Healthy Adult - long (wma file format icon .wma 986 KB) ("" text)
    • Healthy Adult - short (wma file format icon .wma 514 KB) ("" text)
    • Parent - long (wma file format icon .wma 514 KB) ("" text)
    • Parent - short (wma file format icon .wma 356 KB) ("" text)
    • Spanish - long (wma file format icon .wma 986 KB) ("" text)
    • Spanish - short (wma file format icon .wma 514 KB) ("" text)
  • Television PSAs (same PSA but offered in different sizes/quality of resolution)
    • Know when antibiotics work - large
      (psa view/audio format .avi - 118,675 KB ) ("" text)
    • Know when antibiotics work - medium
      (psa view/audio format .avi - 53,331 KB) ("" text)
    • Know when antibiotics work - small
      (psa view/audio format .avi - 24,960 KB) ("" text)
    • Know when antibiotics work - extra small
      (psa view/audio format .avi - 14,233 KB) ("" text)

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 Get Smart campaign materials

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Date: August 25, 2008
Content source: National Center for Immunization and Respiratory Diseases / Division of Bacterial Diseases
 
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