This report provides background information for farmers who are considering selling their products through retail stores. Is retail the right option for you and your products? How can you prepare yourself and your products for sale? What do buyers need, and what do they like and dislike about locally produced goods? This report can help [...more]

Printer-friendly version (PDF) Home Grown Wisconsin (HGW) is a cooperative wholesale business located in south-central Wisconsin that markets produce from member farms to restaurants in nearby cities. Its goal is to expand the market for fresh produce through professional distribution of high quality products that convey the quality, variety and value of Wisconsin’s harvest. Other farms [...more]

A small but growing group of consumers is paying attention to the health benefits of milk and meat from animals raised on pasture. Meat and milk from grazed ruminants have higher levels of "good fat" than ruminants fed stored feeds. Conjugated linoleic acid, or CLA, is one of those "good fats." Some people claim that CLA can inhibit the growth of cancerous tumors, enhance immunity, reduce cholesterol, and replace fat with muscle. Can dairy farmers raising cows on pasture capitalize on these health claims with specialty cheese? [...more]

Retail produce buyers in Minneapolis, MN and Madison, WI were interviewed to see if there are opportunities for small-scale growers of certificed organic produce. Produce buyers considered organic produce to be good quality, appealing to customers who want to help protect the earth. Buyer’s views of their relationship with growers, changing sources of [...more]

Farmers wishing to capitalize on the trend of increased consumption of white meat can consider raising chickens. But for many, a conventional commercial chicken operation’s high capital investment, large scale, and limited market access are unsuitable. Enter the pastured poultry model, where growing chickens are kept in large, floorless pens that are moved across pasture to [...more]

You can find shelves filled with organic produce at natural foods stores and increasingly at supermarkets as well. Who supplies this organic produce? Does it all come from California or is some of it from regional and local farmers? What are the possibilities for farmers who wish to sell to retail markets? With support from Cooperative [...more]

The 1993 study helped us see the potentials for marketing cooperatives, and the decisions CROPP has made since then are instructive for anyone interested in that topic. — Steve Stevenson Formed in 1988 by a handful of organic farmers, the Coulee Region Organic Produce Pool (CROPP) in LaFarge, Wisconsin, shares a philosophy of collective action and [...more]

Video and satellite auctions provide a number of marketing advantages to cattle producers who live long distances from markets or feeding areas. A five-year research and demonstration project at the UW-Madison Hayward Agricultural Research Station evaluated a number of methods for marketing beef cattle. “Marketing livestock in farming areas like northern Wisconsin requires a lot of planning [...more]