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Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health
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(1-800-232-4636)
TTY: 1-888-232-6348
E-mail: tobaccoinfo@cdc.gov
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Case Studies
Strategic Planning Process to Address Tobacco-Related
Disparities in Idaho
Timeline
Planning
- July-December:
Collect prepare, and synthesize data for Idaho, present
grant objectives to representatives of population
groups, identify and hire facilitator
- January: Attend CDC training, plan strategic
planning process
- February: Intensively recruit Workgroup members
- March: Recruit Workgroup members, select
evaluator, set agenda, design evaluation tools, send out information
- April: Hold first Workgroup meeting, present
synthesis of data available, assign environmental scans
and SWOT analysis, administer evaluation tool
- May: Compile results of Workgroup meeting
evaluations; set and distribute agenda for June meeting;
solicit feedback about agenda from potential Workgroup
members
- June: Hold second Workgroup meeting, present
three environmental scans and SWOT analyses, choose five
issue areas to use as goal areas, assign Project
Director job of drafting preliminary strategic plan,
administer evaluation tool
- July: Work on draft of strategic plan, compile
results of Workgroup meeting evaluations, solicit
feedback from Workgroup meeting attendees and those
invited to be participants in Workgroup
- August: Work on draft of strategic plan, set and
distribute agenda for September meeting; send out draft
of strategic plan; solicit feedback from Workgroup
members
- September: Hold third Workgroup meeting, present draft of strategic plan, determine revisions to strategic plan in workgroup meeting, administer evaluation tool
- October: Solicit feedback from Workgroup meeting attendees and those invited to be participants in Workgroup re: revisions to strategic plan, incorporate revisions into final draft of strategic plan, compile results of Workgroup meeting evaluations
- November: Distribute final draft of strategic plan to Workgroup members for approval, present strategic plan to state for acceptance, compile results of Workgroup meeting evaluations, conduct key informant interviews
- December: develop publication copy of strategic
plan, request state to develop plan to market strategic
plan, compile results of key informant interviews, write
case study as final evaluation report.
Collecting the data prior to beginning the actual
strategic planning process took six months. During this
time, the Tobacco Program presented the grant objectives
to various groups and constituencies. Community leaders
were contacted and provided a "heads up" about the
strategic planning process to occur.
Planning included the development of the strategic
planning process according to CDC guidelines, hiring the
facilitator and selecting the evaluator, recruiting the
Strategic Planning Workgroup members and setting the
agenda for the first Workgroup meeting. These processes
took three months.
Implementation
The
entire process took eighteen months. The planning
process, the identification of appropriate data, and
informing key community members lasted from July through
December. The strategic planning tasks commenced in
January with the CDC meeting and were completed the next
December with publication of the strategic plan.
Evaluation
The
evaluation tasks took nine months. The evaluation
commenced with the selection of an independent evaluator
in March.
- March: Development of evaluation plan. Meetings
with Project Director and Facilitator. Development of
evaluation tools.
- April: Administration of Workgroup Meeting
evaluation tool.
- May: Meeting with Project Director and
Facilitator. Compilation of evaluation tool results.
- June: Administration of Workgroup Meeting
evaluation tool.
- July: Meeting with Project Director and
Facilitator. Compilation of evaluation tool results.
- August: Meeting with Project Director and
Facilitator.
- September: Administration of Workgroup Meeting
evaluation tool.
- October: Meeting with Project Director and
Facilitator. Compilation of evaluation tool results. Key
informant interviews.
- November: Compilation of key informant interview
results.
- December: Writing of case study for final
evaluation report incorporating results of evaluation
tools and key informant interviews.
Page last modified 07/25/2007