Case Studies
Local Comprehensive Clean Indoor Air Ordinance in
Texas
Resources Required
Describe the
individuals and groups whose paid or unpaid
participation was essential.
- Business
Community/Organizations—Individual Restaurants
- Coalition Members
- Community Leaders
- Medical and Health Professionals
- Policymakers—Board of Health
- Policymakers—City Council Person
- Public Health Professionals
- Public Health
Professionals—Local Health Dept.
- Public Health
Professionals—State Health Dept.
- Other—Community Voices (a Legacy
Foundation-funded project); individual
restaurant workers; Project TRUST (The Texas
SmokeLess States project)
Personnel
| Title/ Position |
Responsibilities/ Skills Required |
Source |
Hours/ Duration |
|
Coalition Coordinator |
The
coordinator knew the El Paso community very
well. Staffed the Coalition; coordinated all
aspects of the ordinance campaign; oversaw
advertising agency; acted as liaison in seeking
technical assistance and support from advocates
and organizations across the United States.
|
Volunteer
American Cancer Society, Paso del Norte Health
Foundation Project |
Full-time
during the course of the campaign |
|
Ordinance Task Force Members |
Task force
members conducted research on clean indoor
air/secondhand smoke issues, recruited
supporters and endorsing organizations, served
as media spokespersons, met with City Council
members, and testified at public hearings. Task
force members were asked to attend two trainings
(ANR Back to Basics and Lawrence Banegas'
Community Mobilization).
|
Volunteer |
Some Task
Force members worked almost full-time on the
ordinance during the heat of the campaign,
others volunteered 4-6 a month |
|
Intern |
Community
Voices hired an intern to conduct research on
ordinance issues. The intern, a masters of
public health student working as a waiter, quit
his restaurant job to become a fulltime paid
intern for Community Voices in the summer of
2001. The Intern researched the economic aspects
of a comprehensive ordinance, diseases
associated with secondhand smoke, and the
disparity in workplace protections. |
Other:
Intern |
Full-time |
|
Advertising Agency |
Produced and
placed television and print ads.
|
Consultant |
N/A |
Additional Staff and
Information:
The voluntary
health agencies and Community Voices provided a
tremendous amount of in-kind staff support to the
ordinance effort, particularly to the task force.
Materials/Resources
Required
There
was a media campaign that was first and foremost a
campaign to mobilize grassroots support, it did not rely
much on expensive paid campaign elements. Beyond
printing of fact sheets and materials for a resource
binder, buttons for the hearing, and limited print and
TV ads, the vast majority of the work consisted of
people power.
The Coalition minimized costs by relying heavily on
e-mail communications and action alerts to supporters.
The grassroots database was maintained in Excel. The
American Cancer Society provided information about the
Smoke-Free Paso del Norte Coalition on its Web site.
The advertising agency provided pro bono work to develop
the lobbying print ad. It also provided a $1,000
discount on placement fees for the television ad.
Page last modified 07/25/2007
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