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Ads Will Employ Optimism to Sell Coke
Coca-Cola is launching a global ad campaign with the slogan "Open Happiness," hoping consumers will associate its brand with comfort.

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Gannett Orders Weeklong Furloughs
Gannett Co. said its non-unionized employees in the U.S. will take a week of unpaid leave as the publisher struggles amid the advertising downturn.
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Magazine Ads Evaporated in 2008
Advertising pages in consumer magazines fell nearly 12% in 2008, a dismal year for print media.
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Coffee Steeps in Value Marketing
Kitchenware retailers and coffee-machine manufacturers are plugging everything from coffee beans to espresso makers as ways to save money.
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Ads Will Employ Optimism to Sell Coke
Coca-Cola is launching a global ad campaign with the slogan "Open Happiness," hoping consumers will associate its brand with comfort.
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Tax-Prep Firms Adjust Ads to Recession
With the recession pinching many Americans, ads for tax-preparation firms are scaling back the humor and striking a more practical chord.
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Microsoft Stresses Savings
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Glaxo to Pare Ads on U.S. TV
BMW Tries to Clean Up Diesel's Rep
New Info Shoppers
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Gatorade Aims to Revive Brand
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