Publishers of the Natural
Products Field Manual
“The
book we wish we had when we were starting out”
~ Authors Bob Burke & Rick McKelvey
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The Natural Products Consulting Institute was co-founded by Bob Burke and Rick McKelvey in 2001 as a platform for publishing and seminar products for manufacturers targeting the natural, organic and specialty products industry. The Natural Products Consulting Institute collaborated with over 60 leading CEO's, retailers, distributors, brokers and industry experts to produce the landmark Natural Products Field Manual. In 2003 we launched companion publications: "Staking Out Space on the Supermarket Shelf" and "The Sales Manager's Handbook". In 2004 we published a Second Edition to the Field Manual and in 2006 came out with the fully revised, updated and expanded Third Edition of The Natural Products Field Manual. In 2009 we launched our most comprehensive issue ever: The Natural products Field, Manual Fourth Edition. In addition we have run highly popular seminars entitled "Becoming a More Effective Sales Manager in the Natural and Specialty Channels" and "Trade Spending Management". Also. we have created a network of sales and marketing experts covering all specialties and capable of tackling any assignment for those companies in need of ongoing or specialized services.
Our Mission To provide the most useful, insightful, and relevant information, training and educational materials leading to profitable growth and a healthy sustainable business in the natural and specialty products industry. Contact Information Bob Burke Rick McKelvey Telephone 978-975-9902 Telephone 413-369-4309 FAX 978-975-4502 Fax 413-369-4309 Skype Name: RobertKBurke Postal address 8 Cobblestone Lane, Andover, MA 01810
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