Private Labeling
- Brand and Line Extensions, Oregon State University - This site lists the top 10 private-label food categories by volume.
- Brand New: Wal-Mart’s Foray into Private Labels, New York University, Leonard N. Stern School of Business, 2002 - Consumers are willing to give up loyalty to product brands in order to save money.
- Corporate Brands, The Kroger Company - Kroger, one of the largest grocery retailers in the United States, manufacturers more than 50 percent of the private-label products it sells.
- Marketing Channels: Co-Packing, Alberta Agriculture, Food and Rural Development, Alberta, Canada - This site explains reasons why a company would arrange to have a product produced by a second company.
- Private Label - A magazine covering the private label industry.
- Private Label Products: A Critical Component of Differentiation for U.S. Food Retailers and a Key Driver of Store Sales, Shopper Loyalty, According to New FMI Study, Food Marketing Institute, 2003.
- Private Label Today, Private Label Manufacturers Association - This page contains an overview of the use of private labels and share by country.
- Private Labels and Organic Trends. Private Labels for Premium Products – The Example of Organic Food, University of Kiel, Germany, 2004 - This study found private labels accounted for 45 percent of the organic products sold in German food retailing.
- Processed Food Trade Pressured by Evolving Global Supply Chains, Amber Waves, USDA, 2005 - The use of private food brands in increasing in developing countries.
- Spending and Saving Money, Food Marketing Institute - Graphs and facts reflect current supermarket shopping trends. Eighteen percent of consumers said they buy store or lower-priced brands instead of national brands.
- Store Brands Market Profile, Private Label Manufacturers Association - This site provides an overview of store brands.
- Supermarkets: Brands & Private Label, Supermarket Strategic Alert Special Report, 2003 - This document summaries trends seen in supermarket use of private labels and co-branding.
Links checked February 2008.