Time Inc. Sites

	US People	Global People	Four Month Trend
Time Inc. Sites 30 sites 17 segments syndicators	35.4M	47.8M

Summary
Traffic
Geographic
Demographics
Business
Lifestyle

Quantified

Directly Measured Data

19 rank equivalent
ACCEPTS ADS

Time Inc. Sites is a huge destination that reaches over 48 million monthly people, of which 35 million (74%) are in the U.S.

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100 index is internet average US Demographics
Dec 2008

Income represents total household income.

See Demographics

Business Activity

In the US people tend to visit this network from home.

Global

Globally people tend to visit this network from home.

See Business Data

Audience Also Likes

This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.

Audience Also Visits

This list displays the other internet destinations that visitors to a particular site have a strong affinity for. The affinity score shows the strength of the affinity relative to the whole U.S. internet population. Affinities are purely statistical correlations and say nothing about why sites' audiences might be similar. The sites might have similar content, or one might drive traffic to the other, or there might be another reason for the overlap.

Audience Also Searches For

This list shows keywords a site's audience tends to type in. These are often but not always the keywords that brought people to the site. The affinity represents how much more often members of this audience use those keywords compared to an average internet user.

Demographic Index

Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.

Affinity

The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.

People

Cookies

Page Views

Addicts

Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.

Regulars

Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.