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Matt Nuccio’s work is all about fun and games. Nuccio is a full-time toy designer: He brings toy ideas to life.
The toy industry is dynamic, interesting—and, say Nuccio and others, fun. It includes the creation, distribution, and sale of everything from infant toys to action figures to games. “People in this industry are in the business of making kids happy,” says Adrienne Citrin of the Toy Industry Association. “And at the end of the day, that’s what it’s all about.”
This article describes workers who advance a toy from concept to consumer. It discusses the industry, profiles three toy-related occupations—toy designer, product or brand manager, and advertising account executive—and includes brief descriptions of additional employment options, as well as both the fun and frustrating aspects of working in the toy business. A final section suggests sources for more information.
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