Frank Stone traveled to the Regional Office to participate in a two-day meeting to discuss updating the look of the Fish Lines Newsletter and the Fisheries Internet Home page. 

Along with Dave Radloff, Karla Bartelt and Jeff Finley, the team drafted recommendations on marketing the Region 3 Fisheries Program for greater visibility.  Our suggestions included; enhancing the look and feel of Fish Lines in order to broaden our audience, revitalization of Region 3 Fisheries website to update content, plus overall marketing strategies. 

Currently the Fish Lines newsletter is geared toward internal stakeholders; however Fish Lines has the potential to be more than that.  By providing guidance to the field on writing style and content, we hope to provide more reader friendly articles that will be read by a larger audience. 

The group also identified an approach to revitalize the R3 Fisheries website that will expand on the content and ease navigation to all the relevant sites.  Although time lines are still being developed, the team hopes to have the new look for the Fish Lines newsletter and the Fisheries web site by April 2007.