After a significant earthquake, the USGS and its partners provide numerous and varied information to help in understanding the event and responding to it. Simulated versions of many of those web pages and products have been created for the ShakeOut earthquake so that drill participants can try them and learn just how useful they would be after a real earthquake.

When it comes to preparedness messages, one of the most difficult groups to reach is the age group prized by advertisers, the 18-34 year olds. To connect with more people in this age range, Dr. Lucy Jones filmed a trio of light-hearted videos that are now enjoying numerous hits on Facebook, Myspace, and YouTube. The project was devised and arranged by Alex Rose, a Red Cross employee and member of the volunteer organization ENLA (Emergency Network Los Angeles), a young man who is passionate about preparedness and determined to engage more of his peers. He convinced three of his friends, each of whom has hundreds of internet friends, to donate their time to make the videos and help spread the word. The videos also incorporate ShakeOut graphics, messaging, and earthquake soundtrack. See the results at the links below.
Lucy and Josh
Lucy and David
Lucy and Andrew

Up-and-coming film director, motion graphics designer, and Art Center College of Design alumnus, Theo Alexopoulos, takes you on a visceral journey through the USGS ShakeOut Earthquake Scenario in the film Preparedness Now. The film was created by the USGS Multi-Hazards Demonstration Project in cooperation with the Designmatters program at Art Center to depict the physical, social, and economic consequences of the most comprehensive earthquake scenario ever created. In fewer than five minutes, the film conveys the earthquake’s impacts and inspires viewers to prepare and mitigate, in order to have a faster recovery. The premise behind the film’s collaboration is that design is a powerful catalyst that can bridge the divide between scientific understanding about damaging quakes, and the ability of the public to feel empowered to improve preparedness.
View on YouTube
Download 48.8 Mb Quicktime movie